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imprintengine.com website review

Visit site (opens in a new tab)Reviewed 25 October 202638 issues · 105 checks

This review found 38 issues worth fixing on imprintengine.com, 10 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.5 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.2 s
May 9, 20263.3 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20263.1 s
Sep 12, 20263.8 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.6 s
Oct 10, 20263.4 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
117 ms80 msMay 2Oct 1788 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026105 ms
May 9, 2026113 ms
May 16, 2026108 ms
May 23, 2026108 ms
May 30, 202691 ms
Jun 6, 202690 ms
Jun 13, 202699 ms
Jun 20, 202695 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 202690 ms
Jul 18, 202687 ms
Jul 25, 202696 ms
Aug 1, 202688 ms
Aug 8, 202686 ms
Aug 15, 202686 ms
Aug 22, 202684 ms
Aug 29, 202686 ms
Sep 5, 202689 ms
Sep 12, 202695 ms
Sep 19, 202691 ms
Sep 26, 202691 ms
Oct 3, 202691 ms
Oct 10, 202688 ms
Oct 17, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix55
  • Reduce unused JavaScript

    3.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 973 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (973 KiB).

  • Render-blocking requests

    1.2 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudflarestream.com and Hubspot and others), adding 2.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 49). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    952 KiB

    15 images could be 952 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 456 ms

    456 ms

    Google Tag Manager costs a phone 456 ms of main-thread work and 862 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudflarestream.com adds 301 ms

    301 ms

    cloudflarestream.com costs a phone 301 ms of main-thread work and 755 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,874 HTML elements

    The page has 1,874 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.

  • Time to Interactive: 24.3 s

    24.3 s

    The page becomes fully interactive after 24.3 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 329 ms

    329 ms

    Scripts block taps and scrolling for 329 ms in total while the page loads. Good is under 200 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 105 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 6.6 MB in 206 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 206 requests on a phone: images 2.8 MB (97), scripts 2.2 MB (31) and media 1.4 MB (3). Under 2 MB keeps phones on slow connections fast.

  • 26 images below the first screen load straight away

    26 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    375 KiB

    6 images are downloaded at several times the size a phone draws them, for example Lumen.png.webp at 800 px wide, shown at 170 px. Resized copies would save about 375 KiB.

  • About 1.9 g of CO₂ per visit

    1.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 226.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9194
  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Escape the Ordinary with Custom Branded Merch and…” and “We get it.”). One clear main headline is easier for people and search engines.

  • 119 internal links, 3 external

    The homepage links to 119 pages on imprintengine.com and 3 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Discover custom branded merch that elevates company swag. Streamline delivery worldwide, boost brand culture, and partn…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Custom Branded Merch Solutions for Companies | Imprint Engine”.

  • Canonical URL set

    The canonical URL is https://imprintengine.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://imprintengine.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,291 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (9 KiB, 43 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /iex-pricing is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /iex-pricing and /rebate have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /enterprise, /contact, /iex-portal, /iex-pricing, /iex-updates and /iex-academy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (imprintengine.com).

  • Valid certificate (69 days left)

    The certificate from Let's Encrypt · YR2 verifies for imprintengine.com and is valid for another 69 days.

  • http:// redirects to https

    http://imprintengine.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    imprintengine.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    imprintengine.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    imprintengine.com was registered in Feb 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    imprintengine.com is registered until Feb 2027.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,276 words of copy

    The homepage carries about 2,276 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “IEX Pricing” and “Get Started”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Pricing”, “Get Started” and “IEX Pricing”.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks, 21 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:54.240.34.60 ip4:54.240.34.61 include:_spf.google.com include:spf.zoho.com include:transmail.net include:spf…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and The Trade Desk (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on imprintengine.com, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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