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inbetween.com website review

Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 101 checks

This review found 37 issues worth fixing on inbetween.com, 13 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.8 s5.5 sMay 2Jun 206.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.7 s
May 9, 20266.5 s
May 16, 20265.6 s
Jun 20, 20266.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix48
  • Use efficient cache lifetimes

    5.0 s · 5.4 MB

    141 files are served with short cache lifetimes, so returning visitors download them again (5.4 MB).

  • Render-blocking requests

    8.7 s

    63 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.7 s.

  • Reduce unused CSS

    4.2 s · 713 KiB

    About 713 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    400 ms · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Tag Manager and others), adding 1.8 MB and 1.0 s of main-thread time.

  • Improve image delivery

    1.0 MB

    10 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 734 ms

    734 ms

    Google CDN costs a phone 734 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • 2,228 HTML elements

    The page has 2,228 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    192 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify CSS

    150 ms · 17 KiB

    17 KiB could be saved by minifying CSS.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 322 ms

    322 ms

    Your server sent the HTML in 322 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix59
  • First Contentful Paint: 10.2 s

    10.2 s

    The first text or image appears after 10.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AUTOMATED DIGITAL DATABASE PUBLISHING FOR HIGHER PRODUCTIVI…”.

  • Time to Interactive: 37.1 s

    37.1 s

    The page becomes fully interactive after 37.1 s. Good is under 3.8 s.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 322 ms

    322 ms

    Scripts block taps and scrolling for 322 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.7 s to 6.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.2 MB in 167 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 167 requests on a phone: images 3.0 MB (39), scripts 2.5 MB (45) and stylesheets 1.1 MB (64). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (355 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.33 g of CO₂e: 279.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 9290
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 113 internal links, 31 external

    The homepage links to 113 pages on inbetween.com and 31 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Database Publishing: InBetween ist your intelligent, composable and modular software suite to automate your print publi…”.

  • One H1 headline

    Your main headline reads: “Automated DigitalDatabase Publishingfor higher productivity​”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “InBetween Database Publishing: Software For Print Automation”.

  • Canonical URL set

    The canonical URL is https://inbetween.com/en/.

  • Structured data in place

    Structured data found: ImageObject, Organization, Person, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://inbetween.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,692 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unexpected token '...'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix90
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (inbetween.com).

  • Valid certificate (191 days left)

    The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for inbetween.com and is valid for another 191 days.

  • http:// redirects to https

    http://inbetween.com redirects to the secure version.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 12 days

    inbetween.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    inbetween.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    inbetween.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 27 years old

    27 years

    inbetween.com was registered in Nov 1998 through Mesh Digital Limited. An established domain carries more trust with email providers and search engines.

Content and conversion

100
  • About 1,506 words of copy

    The homepage carries about 1,506 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Free Trial” and “Request Demo”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Start Free Trial” and “Request Demo”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 trust badge and “285+ happy customers”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be inbetween.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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