inbetweencoffee.com website review

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

About 189 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

4 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 33 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, superfiliate-cdn.com and adoric-om.com and others), adding 730 KiB and 135 ms of main-thread time.

8 files are served with short cache lifetimes, so returning visitors download them again (157 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 26 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 28 pages on inbetweencoffee.com and 7 external pages.

The HTML your server sends has 190 of the 605 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://inbetweencoffee.com/products/half-caff-coffee and https://inbetweencoffee.com/products/wholesale-in-between-bags declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

/, https://inbetweencoffee.com/products/half-caff-coffee and https://inbetweencoffee.com/products/wholesale-in-between-bags all use the title “In Between Coffee - Half the Caffeine, All the Joy”. Search engines can't tell which page to show for a search, so each competes with the others.

https://inbetweencoffee.com/pages/about, https://inbetweencoffee.com/pages/contact, https://inbetweencoffee.com/policies/privacy-policy, https://inbetweencoffee.com/policies/refund-policy, https://inbetweencoffee.com/policies/terms-of-service and https://inbetweencoffee.com/policies/contact-information and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://inbetweencoffee.com/products/half-caff-coffee and https://inbetweencoffee.com/products/wholesale-in-between-bags use the same meta description. A description written for each page earns more clicks.

https://inbetweencoffee.com/pages/about and https://inbetweencoffee.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

https://inbetweencoffee.com/pages/contact, https://inbetweencoffee.com/policies/contact-information and https://inbetweencoffee.com/policies/shipping-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Unexpected token ';'”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 605 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.