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incentro.com website review

Visit site (opens in a new tab)Reviewed 1 November 202636 issues · 98 checks

This review found 36 issues worth fixing on incentro.com, 8 of them high impact, across 98 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.3 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
526 ms376 msMay 9Oct 24495 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026411 ms
May 16, 2026408 ms
May 23, 2026393 ms
May 30, 2026401 ms
Jun 6, 2026420 ms
Jun 13, 2026426 ms
Jun 20, 2026444 ms
Jun 27, 2026472 ms
Jul 4, 2026472 ms
Jul 11, 2026462 ms
Jul 18, 2026455 ms
Jul 25, 2026444 ms
Aug 1, 2026439 ms
Aug 8, 2026436 ms
Aug 15, 2026437 ms
Aug 22, 2026427 ms
Aug 29, 2026427 ms
Sep 5, 2026434 ms
Sep 12, 2026434 ms
Sep 19, 2026456 ms
Sep 26, 2026460 ms
Oct 3, 2026477 ms
Oct 10, 2026509 ms
Oct 17, 2026492 ms
Oct 24, 2026495 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of incentro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. incentro.com at 0.7 s0.7 s
  2. incentro.com at 1.5 s1.5 s
  3. incentro.com at 2.2 s2.2 s
  4. incentro.com at 3.0 s3.0 s
  5. incentro.com at 3.7 s3.7 s
  6. incentro.com at 4.4 s4.4 s
  7. incentro.com at 5.2 s5.2 s
  8. incentro.com at 5.9 s5.9 s

incentro.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix70
  • Use efficient cache lifetimes

    450 ms · 801 KiB

    46 files are served with short cache lifetimes, so returning visitors download them again (801 KiB).

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    932 KiB

    About 932 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and cookiehub.eu and others), adding 1.7 MB and 740 ms of main-thread time.

  • Google Tag Manager adds 612 ms

    612 ms

    Google Tag Manager costs a phone 612 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Improve image delivery

    444 KiB

    7 images could be 444 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 114 ms

    114 ms

    Your server sent the HTML in 114 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 501 ms

    501 ms

    Real visitors wait 501 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 726 ms

    726 ms

    Scripts block taps and scrolling for 726 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 411 ms to 495 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Home header image | Awareness campaign”. Most of its time is element render delay (1.6 s).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 100 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 100 requests on a phone: scripts 2.2 MB (37), other files 658 KiB (27) and images 604 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Incentro | Digital Transformation & Customer Experience Experts | Incentro”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 79 internal links, 6 external

    The homepage links to 79 pages on incentro.com and 6 external pages.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Discover tailored digital transformation solutions at Incentro. From cloud consulting to UX design, we empower business…”.

  • One H1 headline

    Your main headline reads: “Time for IT without the bullsh*”.

  • Canonical URL set

    The canonical URL is https://www.incentro.com/en-NL/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.incentro.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (531 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 2 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example /en-NL/services/process-automation, whose canonical is /en-NL/services. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /en-NL/insights and /en-NL/cases have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /en-NL/cases and /en-NL/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /en-NL/partners took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “[SEO LLM Tracker] Error: data-token attribute is required”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://incentro.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (incentro.com).

  • Valid certificate (57 days left)

    The certificate from Google Trust Services · WE1 verifies for incentro.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://incentro.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 39 days

    incentro.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    incentro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    incentro.com was registered in Dec 1997 through IONOS SE. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, comodoca.com, digicert.com and letsencrypt.org to issue certificates for incentro.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 492 words of copy

    The homepage carries about 492 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Contact us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Contact us” and “Subscribe”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.afas.online include:1926778.spf01.hubspotemail.net include:spf.visitorcontro…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 36 issues on incentro.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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