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indewild.com website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 101 checks

This review found 29 issues worth fixing on indewild.com, 12 of them high impact, across 101 checks. The most urgent: page weight: 51.6 MB in 331 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for indē wild

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
235 ms142 msMay 16Oct 31220 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026154 ms
May 30, 2026163 ms
Jun 6, 2026173 ms
Jun 13, 2026178 ms
Jun 20, 2026178 ms
Jun 27, 2026180 ms
Jul 4, 2026180 ms
Jul 11, 2026195 ms
Jul 18, 2026195 ms
Jul 25, 2026195 ms
Aug 1, 2026196 ms
Aug 8, 2026194 ms
Aug 15, 2026192 ms
Aug 22, 2026192 ms
Aug 29, 2026177 ms
Sep 5, 2026198 ms
Sep 12, 2026198 ms
Sep 19, 2026204 ms
Sep 26, 2026221 ms
Oct 3, 2026218 ms
Oct 10, 2026224 ms
Oct 17, 2026217 ms
Oct 24, 2026220 ms
Oct 31, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of indewild.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. indewild.com at 1.1 s1.1 s
  2. indewild.com at 2.3 s2.3 s
  3. indewild.com at 3.4 s3.4 s
  4. indewild.com at 4.5 s4.5 s
  5. indewild.com at 5.6 s5.6 s
  6. indewild.com at 6.8 s6.8 s
  7. indewild.com at 7.9 s7.9 s
  8. indewild.com at 9.0 s9.0 s

indewild.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Main-thread work: 10.8 s

    A phone's processor spends 10.8 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,502 HTML elements

    The page has 6,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.5 MB and 882 ms of main-thread time.

  • Render-blocking requests

    950 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    300 ms · 405 KiB

    About 405 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    150 ms · 322 KiB

    12 images could be 322 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 329 ms

    329 ms

    Google Tag Manager costs a phone 329 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

  • Shopify adds 149 ms

    149 ms

    Shopify costs a phone 149 ms of main-thread work and 906 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    57 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 825 ms

    825 ms

    Scripts block taps and scrolling for 825 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 279 ms

    279 ms

    Real visitors wait 279 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 51.6 MB in 331 requests

    51.6 MB

    Your homepage downloads 51.6 MB in 331 requests on a phone: media 46.7 MB (8), images 2.1 MB (76) and scripts 1.3 MB (86). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1726x1040.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 14.6 g of CO₂ per visit

    14.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.61 g of CO₂e: 1753.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8593
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (27 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 200 internal links, 8 external

    The homepage links to 200 pages on indewild.com and 8 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “At indē wild, you can find the best ayurvedic skin care products for healthy and glowing skin. You can also choose ayur…”.

  • One H1 headline

    Your main headline reads: “Shop Best-Sellers”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Best ayurvedic skincare | Ayurvedic hair care products”.

  • Canonical URL set

    The canonical URL is https://www.indewild.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.indewild.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,791 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    123 of 138 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (indewild.com).

  • Valid certificate (55 days left)

    The certificate from Google Trust Services · WR1 verifies for indewild.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://indewild.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    indewild.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 6 years old

    6 years

    indewild.com was registered in Sep 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for indewild.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2035

    indewild.com is registered until Sep 2035.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,045 words of copy

    The homepage carries about 1,045 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “SHOP”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “SHOP”, “Shop All” and “Gift Shop”.

  • 65 short forms

    65 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 40 testimonial or review blocks, 3 customer or partner logos, 1 trust badge and “500,000+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be indewild.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.indewild.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Triplewhale · Judge Me Reviews · Klaviyo Email Marketing Sms · Hreflang Manager · Simprosys Google Shopping Feed · Microsoft Clarity · Orbe Geolocation · Essential Post Purchase Upsell · Navidium Shipping Protection · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Amsterdam

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on indewild.com, including 17 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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