indigonaturalisonlinestore.com website review

The page has 3,326 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Shopify, Google CDN and Google Tag Manager and others), adding 1.3 MB and 491 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 295 ms of main-thread work and 837 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 338 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.6 s on main-thread work while loading, 858 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google CDN costs a phone 147 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (77 KiB).

About 37 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 322 requests on a phone: scripts 1.1 MB (119), other files 879 KiB (146) and fonts 268 KiB (7). Under 2 MB keeps phones on slow connections fast.

1 image (46 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (58 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 93 characters, so Google will cut it off around 60: “Indigo Naturalis (Qing Dai) - Traditional Eastern Herbal Care – Indigo Naturalis Online S…”.

No XML sitemap at https://indigonaturalisonlinestore.com/, so Google discovers your pages only by following links.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 50 pages on indigonaturalisonlinestore.com and 7 external pages.

Your homepage links to https://indigonaturalisonlinestore.com/pages/indigo-naturalis-qing-dai-research, which answers with an error. Visitors hit a dead end and search engines drop it.

https://indigonaturalisonlinestore.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://indigonaturalisonlinestore.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://indigonaturalisonlinestore.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://indigonaturalisonlinestore.com/collections/indigo-naturalis-herbal-supplement, https://indigonaturalisonlinestore.com/pages/indigo-naturalis-qing-dai-worldwide-shipping-from-japan-contact, https://indigonaturalisonlinestore.com/customer_authentication/redirect, https://indigonaturalisonlinestore.com/collections/all and https://indigonaturalisonlinestore.com/pages/what-is-kampo have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 666 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.