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indrio.com website review

Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 95 checks

This review found 35 issues worth fixing on indrio.com, 13 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix49
  • Reduce unused JavaScript

    5.8 s · 746 KiB

    About 746 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    2.9 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Improve image delivery

    1.1 s · 1.4 MB

    12 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 88). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.4 MB and 996 ms of main-thread time.

  • Reduce unused CSS

    760 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Google CDN adds 498 ms

    498 ms

    Google CDN costs a phone 498 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    450 ms · 83 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

  • Google Tag Manager adds 383 ms

    383 ms

    Google Tag Manager costs a phone 383 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Phones get a much slower page than desktops

    Desktop scores 88 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix59
  • First Contentful Paint: 10.5 s

    10.5 s

    The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Farm To Family—Our Bread And Butter”.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 321 ms

    321 ms

    Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.3 MB in 73 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 73 requests on a phone: media 3.3 MB (2), images 2.5 MB (22) and scripts 1.5 MB (21). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    120 KiB

    2 images are downloaded at several times the size a phone draws them, for example SunHarvest-Logo-Primary.gif at 1,920 px wide, shown at 82 px. Resized copies would save about 120 KiB.

  • 3 images in older formats

    3 images (225 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (122 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 281.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9691
  • [role="img"] and [role="image"] elements must have alternative text (3 elements)

    [role="img"] and [role="image"] elements must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (13 characters)

    Your title is only 13 characters: “Indrio Brands”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (175 characters)

    Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 30 internal links, 1 external

    The homepage links to 30 pages on indrio.com and 1 external page.

6 checks passed
  • One H1 headline

    Your main headline reads: “Natural Entrepreneurs”.

  • Canonical URL set

    The canonical URL is https://indrio.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://indrio.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (292 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 7 pages without a meta description

    /sun-harvest-citrus-your-local-flavor-destination, /growing-and-delivering-flavorful-nutrient-rich-citrus-the-role-of-brix-nutrient-density-and-sustainable-farming, /indrio-brands-earns-seat-at-inc-5000-table-achieving-92-growth, /privacy, /terms and /accessibility-statement and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /privacy, /terms, /accessibility-statement and /sitemap have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    25 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/company/indrio-brands/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (indrio.com).

  • Valid certificate (69 days left)

    The certificate from Let's Encrypt · YE2 verifies for indrio.com and is valid for another 69 days.

  • http:// redirects to https

    http://indrio.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    indrio.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    indrio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    indrio.com was registered in Apr 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    indrio.com is registered until Apr 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 272 words of copy

    The homepage carries about 272 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Email Signup” and “Contact”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:209.59.168.158 ip4:66.19.88.105 ip4:66.19.88.98 a:dispatch-us.ppe-hosted.com include:_spf.modusstuff.com in…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 5.4.24; the current release is 7.1.3.
  • 1 plugin is behind its latest release.contact-form-7 5.2 → 6.2.2
  • It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 5.4.24
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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