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indrio.com website review
Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 95 checks
This review found 35 issues worth fixing on indrio.com, 13 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.8 s · 746 KiBAbout 746 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.
Render-blocking requests
2.9 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Improve image delivery
1.1 s · 1.4 MB12 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 88). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.4 MB and 996 ms of main-thread time.
Reduce unused CSS
760 ms · 98 KiBAbout 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.
Google CDN adds 498 ms
498 msGoogle CDN costs a phone 498 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 83 KiB5 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
Google Tag Manager adds 383 ms
383 msGoogle Tag Manager costs a phone 383 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 4 KiB4 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Phones get a much slower page than desktops
Desktop scores 88 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 10.5 s
10.5 sThe first text or image appears after 10.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 22.0 s
22.0 sYour largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Farm To Family—Our Bread And Butter”.
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 321 ms
321 msScripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.3 MB in 73 requests
8.3 MBYour homepage downloads 8.3 MB in 73 requests on a phone: media 3.3 MB (2), images 2.5 MB (22) and scripts 1.5 MB (21). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
120 KiB2 images are downloaded at several times the size a phone draws them, for example SunHarvest-Logo-Primary.gif at 1,920 px wide, shown at 82 px. Resized copies would save about 120 KiB.
3 images in older formats
3 images (225 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (122 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 281.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
[role="img"] and [role="image"] elements must have alternative text (3 elements)
[role="img"] and [role="image"] elements must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “Indrio Brands”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
30 internal links, 1 external
The homepage links to 30 pages on indrio.com and 1 external page.
6 checks passed
One H1 headline
Your main headline reads: “Natural Entrepreneurs”.
Canonical URL set
The canonical URL is https://indrio.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://indrio.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (292 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
/sun-harvest-citrus-your-local-flavor-destination, /growing-and-delivering-flavorful-nutrient-rich-citrus-the-role-of-brix-nutrient-density-and-sustainable-farming, /indrio-brands-earns-seat-at-inc-5000-table-achieving-92-growth, /privacy, /terms and /accessibility-statement and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/privacy, /terms, /accessibility-statement and /sitemap have no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
25 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.linkedin.com/company/indrio-brands/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (indrio.com).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YE2 verifies for indrio.com and is valid for another 69 days.
http:// redirects to https
http://indrio.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
indrio.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
indrio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsindrio.com was registered in Apr 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
indrio.com is registered until Apr 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 272 words of copy
The homepage carries about 272 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT”.
3 calls to action
The homepage has 3 calls to action, for example “Email Signup” and “Contact”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:209.59.168.158 ip4:66.19.88.105 ip4:66.19.88.98 a:dispatch-us.ppe-hosted.com include:_spf.modusstuff.com in…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 5.4.24; the current release is 7.1.3.
- 1 plugin is behind its latest release.contact-form-7 5.2 → 6.2.2
- It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress 5.4.24
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on indrio.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
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- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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- Refresh the playbook later to see what changed
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