inenco.com website review

About 643 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

9 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (252 KiB).

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.5 MB and 977 ms of main-thread time.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Google CDN costs a phone 403 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 265 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

42 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BETTER BUSINESS GREENER WORLD Watch Now”.

The first text or image appears after 6.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 72 requests on a phone: images 2.1 MB (26), scripts 1.5 MB (21) and other files 384 KiB (13). Under 2 MB keeps phones on slow connections fast.

5 images are downloaded at several times the size a phone draws them, for example shutterstock_14213122.gif at 2,000 px wide, shown at 165 px. Resized copies would save about 1.3 MB.

shutterstock_14213122.gif weighs 724 KiB. On a phone connection a single image that size takes seconds.

5 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 68 characters, so Google will cut it off around 60: “Business Utility & Sustainability Consultancy, Electric, Gas & Water”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

The homepage links to 110 pages on inenco.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/careers has no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /business-energy, whose canonical is /sme-business-energy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are served at too low a resolution for sharp phone screens.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://inenco.com/business-energy/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

inenco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

inenco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 735 words of visible text.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=569bzuey._spf._d.mim.ec”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.