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inessawellness.com website review

Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 93 checks

This review found 44 issues worth fixing on inessawellness.com, 18 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.2 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
160 ms136 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026151 ms
Jun 6, 2026151 ms
Jun 13, 2026146 ms
Jun 20, 2026142 ms
Jun 27, 2026139 ms
Jul 4, 2026146 ms
Jul 11, 2026146 ms
Jul 18, 2026151 ms
Jul 25, 2026148 ms
Aug 1, 2026143 ms
Aug 8, 2026145 ms
Aug 15, 2026142 ms
Aug 22, 2026146 ms
Aug 29, 2026150 ms
Sep 5, 2026152 ms
Sep 12, 2026155 ms
Sep 19, 2026155 ms
Sep 26, 2026156 ms
Oct 3, 2026157 ms
Oct 10, 2026154 ms
Oct 17, 2026153 ms
Oct 24, 2026146 ms
Oct 31, 2026144 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inessawellness.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inessawellness.com at 0.4 s0.4 s
  2. inessawellness.com at 0.9 s0.9 s
  3. inessawellness.com at 1.3 s1.3 s
  4. inessawellness.com at 1.8 s1.8 s
  5. inessawellness.com at 2.2 s2.2 s
  6. inessawellness.com at 2.7 s2.7 s
  7. inessawellness.com at 3.1 s3.1 s
  8. inessawellness.com at 3.6 s3.6 s

Speed

14 to fix27
  • Reduce unused JavaScript

    1.6 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 640 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (640 KiB).

  • Render-blocking requests

    1.4 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,650 HTML elements

    The page has 3,650 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and heatmap.com and others), adding 2.5 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 515 ms

    515 ms

    Google Tag Manager costs a phone 515 ms of main-thread work and 1,002 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 352 ms

    352 ms

    alia-prod.com costs a phone 352 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Duplicated JavaScript

    300 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 252 ms

    252 ms

    Shopify costs a phone 252 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • heatmap.com adds 254 ms

    254 ms

    heatmap.com costs a phone 254 ms of main-thread work and 92 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 137 ms

    137 ms

    Klaviyo costs a phone 137 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Improve image delivery

    96 KiB

    3 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 74 ms

    74 ms

    Your server sent the HTML in 74 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.36

    0.36

    For real visitors the layout shifts by 0.36 (75th percentile). Good is under 0.1.

  • Time to Interactive: 26.9 s

    26.9 s

    The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.085

    1.085

    The layout shifts by 1.085 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 528 ms

    528 ms

    Scripts block taps and scrolling for 528 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 711 ms

    711 ms

    Real visitors wait 711 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 5.0 MB in 436 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 436 requests on a phone: scripts 3.0 MB (108), other files 1.2 MB (261) and images 512 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8592
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 158 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Inessa”, “Inessa” and “Really effective supplements, made with real inte…”). One clear main headline is easier for people and search engines.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 108 internal links, 10 external

    The homepage links to 108 pages on inessawellness.com and 10 external pages.

6 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Inessa creates industry-leading clinical grade nutritional supplements based on the latest scientific research.”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Advanced Health & Wellness Supplements | Inessa”.

  • Canonical URL set

    The canonical URL is https://www.inessawellness.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inessawellness.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,889 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.inessawellness.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://www.inessawellness.com/en-us and / all use the title “Advanced Health & Wellness Supplements | Inessa”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.inessawellness.com/en-us/pages/inessa-quiz, https://www.inessawellness.com/en-us/collections/products and https://www.inessawellness.com/en-us/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://www.inessawellness.com/en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages slow to respond

    /, https://www.inessawellness.com/en-us/collections/products, https://www.inessawellness.com/en-us/pages/subscribe-save and https://www.inessawellness.com/en-us/blogs/press took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/J8ipjY/images/fa038ec7-8d48-4c5f-923a-659b6dd5bb37.png.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Swiper is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,414 words of copy

    The homepage carries about 2,414 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop products”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Shop icon-chevron Expand submenu”, “Shop” and “Subscribe & Save”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 148 testimonial or review blocks, 3 customer or partner logos, 39 trust badges and “6444+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inessawellness.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Protectmyorder · Fbp Fast Bundle · Klaviyo Email Marketing Sms · Minmaxify Order Limits · Judge Me Reviews · Digital Appointments · goaffpro.com · juniphq.com · cloudfront.net · octaneai.com · contlo.com · cart-bot.net · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on inessawellness.com, including 24 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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