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infanttech.com website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 100 checks

This review found 39 issues worth fixing on infanttech.com, 14 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of infanttech.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. infanttech.com at 0.6 s0.6 s
  2. infanttech.com at 1.1 s1.1 s
  3. infanttech.com at 1.7 s1.7 s
  4. infanttech.com at 2.3 s2.3 s
  5. infanttech.com at 2.9 s2.9 s
  6. infanttech.com at 3.4 s3.4 s
  7. infanttech.com at 4.0 s4.0 s
  8. infanttech.com at 4.6 s4.6 s

infanttech.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix63
  • Reduce unused JavaScript

    3.6 s · 774 KiB

    About 774 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 314 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (314 KiB).

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reamaze.com, Shopify and Google Tag Manager and others), adding 1.2 MB and 346 ms of main-thread time.

  • 2,033 HTML elements

    The page has 2,033 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 55 ms

    55 ms

    Shopify costs a phone 55 ms of main-thread work and 596 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    140 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Improve image delivery

    22 KiB

    3 images could be 22 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 614 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Drive With Peace Of Mind The Only Car Baby Monitor Made For…”.

  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 32 ms

    32 ms

    Scripts block the page for only 32 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 174 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 174 requests on a phone: scripts 1.2 MB (58), other files 762 KiB (92) and images 357 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8887
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “infanttech | zooby® baby monitor - Crash-Tested, Portable & Adorable”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 75 internal links, 12 external

    The homepage links to 75 pages on infanttech.com and 12 external pages.

5 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “zooby Baby Monitor — crash-tested safety, plush designs, built to move between vehicles. Portable peace of mind for eve…”.

  • Canonical URL set

    The canonical URL is https://infanttech.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://infanttech.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,008 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    /products/zooby-baby-monitor-jordan-giraffe and /collections/main-shop/products/zooby-baby-monitor-jordan-giraffe all use the title “zooby® baby monitor | Jordan Giraffe – infanttech”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /pages/zooby-love-collection has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages share a meta description

    /products/zooby-baby-monitor-jordan-giraffe and /collections/main-shop/products/zooby-baby-monitor-jordan-giraffe use the same meta description. A description written for each page earns more clicks.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example /collections/main-shop/products/zooby-baby-monitor-jordan-giraffe, whose canonical is /products/zooby-baby-monitor-jordan-giraffe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    /pages/shop, /pages/zooby-love-collection, /pages/zooby, /pages/about-us, /products/zooby%C2%AE-mini-bailey-bunny and /products/zooby%C2%AE-mini-cooper-canine and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://hulkapps-wishlist.nyc3.digitaloceanspaces.com/assets/images/meta1.svg.svg.

  • 14 small tap targets

    14 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “[Weglot] Cannot load Weglot because the project has been deleted”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://infanttech.com/pages/about-us-dev (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (infanttech.com).

  • Valid certificate (42 days left)

    The certificate from Let's Encrypt · YE2 verifies for infanttech.com and is valid for another 42 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://infanttech.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    infanttech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    infanttech.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    infanttech.com was registered in Mar 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    infanttech.com is registered until Mar 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 540 words of copy

    The homepage carries about 540 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop zooby®” and “Shop Now”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop zooby®”, “Shop Now” and “Shop zooby Sale Now”.

  • 21 short forms

    21 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Reamaze Live Chat Helpdesk · Lucky Orange · Extend · Gempages Builder · Judge Me Reviews · Weglot Translate Your Store · Gempages Cro · Forms · shoutout.global · cloudfront.net · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Montebello

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on infanttech.com, including 10 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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