infinit.la website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 267 ms

  267 ms

  Real visitors wait 267 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 32% slower for real visitors

  +32%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 207 ms to 266 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.5 MB

  3.5 MB

  Your homepage downloads 3.5 MB on a phone, 1,021 KiB of it images (29%). Under 2 MB keeps phones on slow connections fast.

• 2 images in older formats

  2 images (424 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (2)

• 1 image below the first screen load straight away

  1 image further down the page (157 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.0 g of CO₂ per visit

  0.99 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 4 images without alt text

  4 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 4 links without text

  4 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• ARIA role should be appropriate for the element (2 elements)

  ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  Elements (2)

• 2 H1 headlines

  There are 2 <h1> headlines (“INFINIT EYEWEAR — Anteojos de Sol y Armazones” and “Anteojos de Sol y Recetados INFINIT | Desde 1996”). One clear main headline is easier for people and search engines.

  View source

• 169 internal links, 8 external

  The homepage links to 169 pages on infinit.la and 8 external pages.

• Parts of the site are closed to 2 AI crawlers

  Your robots.txt lets ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

• 6 pages without a meta description

  /collections/3x2, /collections/2x1, /collections/plegables-sol, /collections/clip-on, /collections/stones and /pages/pampita-nuevo have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (6)

• 5 pages without an H1

  /collections/3x2, /collections/2x1, /collections/anteojos-de-sol, /collections/luxury-series and /pages/pampita-nuevo have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

• 12 small tap targets

  12 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 2 links through redirect chains

  2 links go through two or more redirects, for example https://es.shopify.com/?utm_campaign=poweredby&utm_medium=shopify&utm_source=onlinestore.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  infinit.la has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 263 words of copy

  The homepage carries about 263 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be infinit.la is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 70/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 21 cookies set on arrival

  21

  Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 32 other companies contacted

  Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.