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infinityhoop.com website review
Visit site (opens in a new tab)Reviewed 9 November 202620 issues · 60 checks
This review found 20 issues worth fixing on infinityhoop.com, 6 of them high impact, across 60 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 196 ms |
| May 30, 2026 | 196 ms |
| Jun 6, 2026 | 203 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 204 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 192 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 180 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 186 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 860 ms
860 msReal visitors wait 860 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 196 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 5.7 MB
5.7 MBYour homepage downloads 5.7 MB on a phone, 684 KiB of it images (12%). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (15 elements)
Elements must only use permitted ARIA attributes: 15 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “Infinity Hoop”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “BLACK FRIDAYVIP SALE”). One clear main headline is easier for people and search engines.
157 internal links, 19 external
The homepage links to 157 pages on infinityhoop.com and 19 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “The Infinity hoop is a brand of a weighted hula hoop that is a fun way to work out. The infinity hoop clips around your…”.
Canonical URL set
The canonical URL is https://www.infinityhoop.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.infinityhoop.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,578 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and /apps/17TRACK all use the title “Infinity Hoop”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
/collections/all, /pages/ugc-creators, /pages/tiktok-shop-creators, /pages/affiliate, /apps/17TRACK and /products/infinity-community and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /apps/17TRACK, whose canonical is /apps/17track. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
/collections/all, /pages/affiliate, /pages/contact-us, /pages/faq, /products/infinity-flow%E2%84%A2 and /products/infinity-hoop-plus and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/apps/17TRACK and /products/infinity-hoop-plus have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 66 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,333 words of copy
The homepage carries about 1,333 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE”.
48 calls to action
The homepage has 48 calls to action, for example “Shop all”, “Track Order” and “Contact Us”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
63 other companies contacted
Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at infinityhoop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Kaching Bundles · Microsoft Clarity · Vitals · Seowill Page Speed · Countdown Timer · Upcart · Kaching Popup · infinity-hoop.com · printful.com · azureedge.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on infinityhoop.com, including 4 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.