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influenceli.com website review

Visit site (opens in a new tab)Reviewed 5 November 202626 issues · 94 checks

This review found 26 issues worth fixing on influenceli.com, 6 of them high impact, across 94 checks. The most urgent: page weight: 10.7 MB in 112 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s911 msMay 16Sep 261.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20261.9 s
Jul 4, 20261.5 s
Jul 11, 20261.1 s
Aug 29, 20261.3 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.3 s
Sep 26, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
175 ms110 msMay 16Jun 27139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026117 ms
May 23, 2026124 ms
May 30, 2026142 ms
Jun 6, 2026162 ms
Jun 13, 2026167 ms
Jun 20, 2026142 ms
Jun 27, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix87
  • Improve image delivery

    8.2 MB

    21 images could be 8.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 907 KiB and 588 ms of main-thread time.

  • Use efficient cache lifetimes

    445 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (445 KiB).

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 293 ms

    293 ms

    Google Tag Manager costs a phone 293 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    282 KiB

    About 282 KiB of JavaScript is downloaded but never used on this page.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Reduce unused CSS

    110 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix92
  • Time to Interactive: 13.0 s

    13.0 s

    The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 313 ms

    313 ms

    Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 117 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Largest content (LCP) got 37% faster for real visitors

    -37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “FERMÀT's agents analyze millions of sessions and make appro…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 10.7 MB in 112 requests

    10.7 MB

    Your homepage downloads 10.7 MB in 112 requests on a phone: images 9.3 MB (48), scripts 973 KiB (29) and fonts 178 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 7.9 MB together. On a phone connection a single image that size takes seconds.

  • 16 images far larger than shown

    5.1 MB

    16 images are downloaded at several times the size a phone draws them, for example google-meta-dwell.png at 1,464 px wide, shown at 330 px. Resized copies would save about 5.1 MB.

  • 20 images in older formats

    20 images (9.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 20 images below the first screen load straight away

    20 images further down the page (9.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    3.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 362.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9695
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • 57 form fields without a label

    57 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 136 internal links, 18 external

    The homepage links to 136 pages on influenceli.com and 18 external pages.

8 checks passed
  • Meta description: 93 characters

    Your meta description is 93 characters: “Replace SaaS tools with FERMÀT agents that turn real shopper behavior into business outcomes.”.

  • One H1 headline

    Your main headline reads: “Your shopper's behavior changes with every visit.Their experience should too.”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “FERMÀT | The AI-Native Commerce Platform”.

  • Canonical URL set

    The canonical URL is https://www.fermatcommerce.com/.

  • Structured data in place

    Structured data found: SoftwareApplication.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fermatcommerce.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (909 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    /resources and /newsroom use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /newsroom and /book-a-call have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://influenceli.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fermatcommerce.com).

  • Valid certificate (37 days left)

    The certificate from Let's Encrypt · YR2 verifies for influenceli.com and is valid for another 37 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://influenceli.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 29 links work

    All 29 links checked from your homepage (15 internal, 14 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 25 days

    fermatcommerce.com is registered until Dec 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

3 checks passed
  • Domain is 5 years old

    5 years

    fermatcommerce.com was registered in Dec 2020 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and sectigo.com to issue certificates for fermatcommerce.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    fermatcommerce.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 986 words of copy

    The homepage carries about 986 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Book a demo”, “Shop Fermàt” and “Data Privacy Request”.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 4 customer or partner logos.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be influenceli.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Next.js
Hosting
Squarespace

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on influenceli.com, including 11 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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