informationmapping.com website review

About 1,013 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

Your mobile performance score is 36 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Bold Commerce and others), adding 1.8 MB and 1.3 s of main-thread time.

30 files are served with short cache lifetimes, so returning visitors download them again (271 KiB).

Google Tag Manager costs a phone 513 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

ZenDesk costs a phone 287 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.

Vimeo costs a phone 127 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

34 KiB could be saved by minifying JavaScript.

Desktop scores 64 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Solving Documentation Challenges for over 40 Years. Now wit…”.

The first text or image appears after 7.3 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 946 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 863 ms for your server to start answering (75th percentile). Good is under 800 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 252 requests on a phone: scripts 2.0 MB (65), other files 783 KiB (112) and images 354 KiB (57). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 75 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

The homepage links to 166 pages on informationmapping.com and 6 external pages.

We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 images are served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://ec.europa.eu/social/main.jsp?catId=1517&langId=en.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

informationmapping.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

informationmapping.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

informationmapping.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 647 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.