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ingenium.ca website review

Visit site (opens in a new tab)Reviewed 25 October 202628 issues · 81 checks

This review found 28 issues worth fixing on ingenium.ca, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s855 msMay 2Oct 171.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.4 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 2026960 ms
Aug 22, 2026938 ms
Aug 29, 2026939 ms
Sep 5, 2026963 ms
Sep 12, 2026988 ms
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
113 ms103 msMay 2Oct 17104 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026106 ms
May 9, 2026108 ms
May 16, 2026105 ms
May 23, 2026105 ms
May 30, 2026105 ms
Jun 6, 2026105 ms
Jun 13, 2026107 ms
Jun 20, 2026106 ms
Jun 27, 2026105 ms
Jul 4, 2026106 ms
Jul 11, 2026108 ms
Jul 18, 2026111 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026109 ms
Aug 15, 2026106 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ingenium.ca (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ingenium.ca at 0.4 s0.4 s
  2. ingenium.ca at 0.8 s0.8 s
  3. ingenium.ca at 1.1 s1.1 s
  4. ingenium.ca at 1.5 s1.5 s
  5. ingenium.ca at 1.9 s1.9 s
  6. ingenium.ca at 2.3 s2.3 s
  7. ingenium.ca at 2.6 s2.6 s
  8. ingenium.ca at 3.0 s3.0 s

Speed

10 to fix44
  • Reduce unused JavaScript

    4.2 s · 893 KiB

    About 893 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Improve image delivery

    2.9 s · 1.1 MB

    10 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 273 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).

  • Render-blocking requests

    1.1 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.2 MB and 1.1 s of main-thread time.

  • Reduce unused CSS

    720 ms · 301 KiB

    About 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 720 ms faster on a phone.

  • Google Tag Manager adds 512 ms

    512 ms

    Google Tag Manager costs a phone 512 ms of main-thread work and 672 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 360 ms

    360 ms

    YouTube costs a phone 360 ms of main-thread work and 963 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.3 s

    24.3 s

    Your largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A photo collage. The central image is a black and white pho…”.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 489 ms

    489 ms

    Scripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 106 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 690 ms

    690 ms

    Real visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 3.8 MB in 113 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 113 requests on a phone: scripts 2.0 MB (35), images 1.3 MB (28) and stylesheets 159 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images in older formats

    5 images (740 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    101 KiB

    3 images are downloaded at several times the size a phone draws them, for example 2404-IMUS-Science-for-tots-BI-Feature-Image-1070x803px-Aug20 at 1,070 px wide, shown at 342 px. Resized copies would save about 101 KiB.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 9698
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (15 characters)

    Your title is only 15 characters: “Home - Ingenium”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (219 characters)

    Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (GovernmentOrganization and VideoObject) but with 1 problem, for example “GovernmentOrganization: sameAs is an empty list”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 31 internal links, 12 external

    The homepage links to 31 pages on ingenium.ca and 12 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Canada’s museums of science and innovation”.

  • Canonical URL set

    The canonical URL is https://ingenium.ca/en/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ingenium.ca/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://ingenium.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (724 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    https://ingenium.ca/en/subscribe-to-our-newsletter has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 499 words of copy

    The homepage carries about 499 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy tickets”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Buy tickets”, “Shop” and “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ingenium.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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