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ingenium.ca website review
Visit site (opens in a new tab)Reviewed 25 October 202628 issues · 81 checks
This review found 28 issues worth fixing on ingenium.ca, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 960 ms |
| Aug 22, 2026 | 938 ms |
| Aug 29, 2026 | 939 ms |
| Sep 5, 2026 | 963 ms |
| Sep 12, 2026 | 988 ms |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 106 ms |
| May 9, 2026 | 108 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 109 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.2 s · 893 KiBAbout 893 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Improve image delivery
2.9 s · 1.1 MB10 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 273 KiB12 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).
Render-blocking requests
1.1 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.2 MB and 1.1 s of main-thread time.
Reduce unused CSS
720 ms · 301 KiBAbout 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 720 ms faster on a phone.
Google Tag Manager adds 512 ms
512 msGoogle Tag Manager costs a phone 512 ms of main-thread work and 672 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 360 ms
360 msYouTube costs a phone 360 ms of main-thread work and 963 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 70 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.7 s
8.7 sThe first text or image appears after 8.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 24.3 s
24.3 sYour largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A photo collage. The central image is a black and white pho…”.
Time to Interactive: 24.5 s
24.5 sThe page becomes fully interactive after 24.5 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 489 ms
489 msScripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 106 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 106 ms
106 msReal visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 690 ms
690 msReal visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 113 requests
3.8 MBYour homepage downloads 3.8 MB in 113 requests on a phone: scripts 2.0 MB (35), images 1.3 MB (28) and stylesheets 159 KiB (12). Under 2 MB keeps phones on slow connections fast.
9 images below the first screen load straight away
9 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images in older formats
5 images (740 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
101 KiB3 images are downloaded at several times the size a phone draws them, for example 2404-IMUS-Science-for-tots-BI-Feature-Image-1070x803px-Aug20 at 1,070 px wide, shown at 342 px. Resized copies would save about 101 KiB.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Home - Ingenium”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (219 characters)
Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (GovernmentOrganization and VideoObject) but with 1 problem, for example “GovernmentOrganization: sameAs is an empty list”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
31 internal links, 12 external
The homepage links to 31 pages on ingenium.ca and 12 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Canada’s museums of science and innovation”.
Canonical URL set
The canonical URL is https://ingenium.ca/en/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ingenium.ca/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://ingenium.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (724 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
https://ingenium.ca/en/subscribe-to-our-newsletter has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
6 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 499 words of copy
The homepage carries about 499 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy tickets”.
10 calls to action
The homepage has 10 calls to action, for example “Buy tickets”, “Shop” and “Learn more”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ingenium.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on ingenium.ca, including 16 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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