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inkedshop.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 72 checks

This review found 36 issues worth fixing on inkedshop.com, 13 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.5 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.3 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
179 ms102 msMay 23Nov 7139 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026111 ms
May 30, 2026116 ms
Jun 6, 2026121 ms
Jun 13, 2026136 ms
Jun 20, 2026141 ms
Jun 27, 2026141 ms
Jul 4, 2026132 ms
Jul 11, 2026128 ms
Jul 18, 2026125 ms
Jul 25, 2026127 ms
Aug 1, 2026129 ms
Aug 8, 2026137 ms
Aug 15, 2026138 ms
Aug 22, 2026154 ms
Aug 29, 2026156 ms
Sep 5, 2026162 ms
Sep 12, 2026170 ms
Sep 19, 2026170 ms
Sep 26, 2026169 ms
Oct 3, 2026170 ms
Oct 10, 2026167 ms
Oct 17, 2026164 ms
Oct 24, 2026168 ms
Oct 31, 2026149 ms
Nov 7, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inkedshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inkedshop.com at 0.4 s0.4 s
  2. inkedshop.com at 0.9 s0.9 s
  3. inkedshop.com at 1.3 s1.3 s
  4. inkedshop.com at 1.7 s1.7 s
  5. inkedshop.com at 2.2 s2.2 s
  6. inkedshop.com at 2.6 s2.6 s
  7. inkedshop.com at 3.0 s3.0 s
  8. inkedshop.com at 3.5 s3.5 s

Speed

10 to fix50
  • Reduce unused JavaScript

    4.7 s · 998 KiB

    About 998 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Render-blocking requests

    3.4 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Duplicated JavaScript

    2.5 s · 441 KiB

    441 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.3 MB and 683 ms of main-thread time.

  • Google Tag Manager adds 381 ms

    381 ms

    Google Tag Manager costs a phone 381 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify CSS

    300 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,984 HTML elements

    The page has 1,984 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    250 ms · 117 KiB

    5 images could be 117 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Use efficient cache lifetimes

    250 ms · 29 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Legacy JavaScript

    150 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 335 ms

    335 ms

    Scripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 706 ms

    706 ms

    Real visitors wait 706 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.4 MB in 261 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 261 requests on a phone: scripts 2.0 MB (100), other files 819 KiB (125) and fonts 280 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8267
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • Invalid ARIA attributes

    5 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    3 elements have a tabindex above 0, which scrambles the keyboard order.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 6 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 3 H1 headlines

    There are 3 <h1> headlines (“Inked Shop”, “Search” and “COSMETICS”). One clear main headline is easier for people and search engines.

  • 143 internal links, 12 external

    The homepage links to 143 pages on inkedshop.com and 12 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “If you march to the beat of your own drum, you'll love Inked Shop's tattoo clothing and lifestyle goods. Shop magazines…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Inked Shop | Magazines, Tattoo Clothing, & Lifestyle Goods”.

  • Canonical URL set

    The canonical URL is https://www.inkedshop.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inkedshop.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.inkedshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix0
  • 2 linked pages are broken

    Your homepage links to https://www.inkedshop.com/collections/warehouse-blowout and https://www.inkedshop.com/collections/womens-apparel-tees, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “[Vue warn]: Cannot find element: #cart-drawer”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 12 words

    The homepage has only about 12 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Sign up”, “Sign Up” and “Inked Shop Gift Card”.

  • 12 short forms

    12 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inkedshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Timesact Pre Order · Seowill Redirects · Product Filters Search · Sc Easy Redirects · Gtm Data Layer · Judge Me Reviews · Blocky Fraud Blocker · Coupon X Discount Code Pop Up · Powerful Form Builder · Klaviyo Email Marketing Sms · Optimonk Popup Cro A B Test · Announcement Bar Maker By Apphero · Gdpr Backpack · Coupon App Public · snapchat.com · printful.com · fastsimon.com · nfcube.com · gropulse.com · storeya.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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