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inlineco.com website review

Visit site (opens in a new tab)Reviewed 22 October 202641 issues · 106 checks

This review found 41 issues worth fixing on inlineco.com, 18 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.6 s880 msMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.7 s
May 9, 20264.9 s
May 16, 20264.9 s
May 23, 20264.9 s
May 30, 20265.1 s
Jun 6, 20264.6 s
Jun 13, 20264.5 s
Jun 20, 20264.6 s
Jun 27, 20264.5 s
Jul 4, 20264.5 s
Jul 11, 20264.5 s
Jul 18, 20263.7 s
Jul 25, 20262.6 s
Aug 1, 20262.0 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
81 ms66 msMay 2Oct 1774 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202672 ms
May 9, 202670 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202670 ms
Jun 13, 202678 ms
Jun 20, 202678 ms
Jun 27, 202678 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 18, 202677 ms
Jul 25, 202675 ms
Aug 1, 202674 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202679 ms
Sep 12, 202674 ms
Sep 19, 202675 ms
Sep 26, 202675 ms
Oct 3, 202668 ms
Oct 10, 202675 ms
Oct 17, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inlineco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inlineco.com at 0.4 s0.4 s
  2. inlineco.com at 0.8 s0.8 s
  3. inlineco.com at 1.1 s1.1 s
  4. inlineco.com at 1.5 s1.5 s
  5. inlineco.com at 1.9 s1.9 s
  6. inlineco.com at 2.3 s2.3 s
  7. inlineco.com at 2.6 s2.6 s
  8. inlineco.com at 3.0 s3.0 s

inlineco.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix43
  • Render-blocking requests

    3.5 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused CSS

    1.6 s · 371 KiB

    About 371 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.9 MB and 1.1 s of main-thread time.

  • Reduce unused JavaScript

    735 KiB

    About 735 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 593 ms

    593 ms

    Google CDN costs a phone 593 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 291 ms

    291 ms

    Google Tag Manager costs a phone 291 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,837 HTML elements

    The page has 1,837 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Unpkg adds 29 ms

    29 ms

    Unpkg costs a phone 29 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    21 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Chemicals & Coatings”.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 576 ms

    576 ms

    Scripts block taps and scrolling for 576 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 72 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 494 ms

    494 ms

    Real visitors wait 494 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 64% faster for real visitors

    -64%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 361 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 361 requests on a phone: images 2.0 MB (39), scripts 2.0 MB (256) and other files 737 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 186.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7788
  • Certain ARIA roles must be contained by particular parents (5 elements)

    Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9272
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (23 characters)

    Your title is only 23 characters: “Inline Distributing Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 309 internal links, 5 external

    The homepage links to 309 pages on inlineco.com and 5 external pages.

3 checks passed
  • Meta description: 108 characters

    Your meta description is 108 characters: “Abatement, Restoration, Remediation, Demolition, Safety Supplies, & More! INLINE has you covered nationwide.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inlineco.com/media/sitemap.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (789 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 2 pages share a meta description

    /shop-all and /chemicals-coatings/cleaners/lead-abatement use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.inlineco.com/elasticsuite/tracker/hit/image/h.png?page[store_id]=1&page[cms][identifier]=home&page[cms][title]=Home%20page&page[type][identifier]=cms_index_index&page[type][label]=CMS%20Ho.

  • 28 small tap targets

    28 of 126 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (inlineco.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YR2 verifies for inlineco.com and is valid for another 40 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://inlineco.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 72 days

    inlineco.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    inlineco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    inlineco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 30 years old

    30 years

    inlineco.com was registered in Jan 1996 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 318 words of copy

    The homepage carries about 318 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “Shop by Category”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop All”, “Shop by Category” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Email authentication

1 to fix45
  • No DMARC policy

    inlineco.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx +ip4:173.254.104.88 +ip4:66.147.244.35 +include:_spf.google.com +include:em.inlineco.com include:sendgrid…”.

  • DKIM signing found

    A DKIM key is published (selector “s1”, “s2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Magento
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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