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inspirata.com website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 81 checks

This review found 30 issues worth fixing on inspirata.com, 14 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.6 sMay 2Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.2 s
Aug 15, 20262.1 s
Aug 29, 20261.8 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inspirata.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inspirata.com at 0.9 s0.9 s
  2. inspirata.com at 1.9 s1.9 s
  3. inspirata.com at 2.8 s2.8 s
  4. inspirata.com at 3.8 s3.8 s
  5. inspirata.com at 4.7 s4.7 s
  6. inspirata.com at 5.7 s5.7 s
  7. inspirata.com at 6.6 s6.6 s
  8. inspirata.com at 7.5 s7.5 s

Speed

12 to fix30
  • Reduce unused JavaScript

    3.3 s · 3.0 MB

    About 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 588 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (588 KiB).

  • Render-blocking requests

    2.4 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 4.5 MB and 2.2 s of main-thread time.

  • Google CDN adds 925 ms

    925 ms

    Google CDN costs a phone 925 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 111 KiB

    About 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Hubspot adds 424 ms

    424 ms

    Hubspot costs a phone 424 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 377 ms

    377 ms

    Google Tag Manager costs a phone 377 ms of main-thread work and 724 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 ms · 45 KiB

    2 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 1,713 HTML elements

    The page has 1,713 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 33.3 s

    33.3 s

    The page becomes fully interactive after 33.3 s. Good is under 3.8 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.294

    0.294

    The layout shifts by 0.294 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 490 ms

    490 ms

    Scripts block taps and scrolling for 490 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 8.6 MB in 222 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 222 requests on a phone: scripts 4.7 MB (71), media 1.6 MB (1) and other files 1.1 MB (44). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.44 g of CO₂e: 293.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 54 internal links, 7 external

    The homepage links to 54 pages on inspirata.com and 7 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Native AI cancer registry software for real-time casefinding, abstraction and reporting. One end-to-end oncology data p…”.

  • One H1 headline

    Your main headline reads: “The Native AI Cancer Registry Platform Built for Registry Teams”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “AI Cancer Registry Software & Automation | Inspirata AI”.

  • Canonical URL set

    The canonical URL is https://www.inspirata.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inspirata.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,033 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.inspirata.com/llms.txt (4 KiB, 24 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://www.inspirata.com/onco-partnership, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without an H1

    https://www.inspirata.com/careers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 864 words of copy

    The homepage carries about 864 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Demo”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Register Now”, “Request a Demo” and “Schedule a Meeting”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inspirata.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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