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inspiredgo.ca website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 85 checks

This review found 35 issues worth fixing on inspiredgo.ca, 13 of them high impact, across 85 checks. The most urgent: page weight: 16.2 MB in 427 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

81B

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sJun 27Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
159 ms135 msJun 27Oct 31154 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026138 ms
Jul 4, 2026144 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026146 ms
Aug 1, 2026147 ms
Aug 8, 2026148 ms
Aug 15, 2026150 ms
Aug 22, 2026152 ms
Aug 29, 2026153 ms
Sep 5, 2026154 ms
Sep 12, 2026155 ms
Sep 19, 2026155 ms
Sep 26, 2026156 ms
Oct 3, 2026155 ms
Oct 10, 2026153 ms
Oct 17, 2026153 ms
Oct 24, 2026153 ms
Oct 31, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.inspiredgo.ca (opens in a new tab)
Full-page screenshot of inspiredgo.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inspiredgo.ca at 1.4 s1.4 s
  2. inspiredgo.ca at 2.9 s2.9 s
  3. inspiredgo.ca at 4.3 s4.3 s
  4. inspiredgo.ca at 5.7 s5.7 s
  5. inspiredgo.ca at 7.2 s7.2 s
  6. inspiredgo.ca at 8.6 s8.6 s
  7. inspiredgo.ca at 10.1 s10.1 s
  8. inspiredgo.ca at 11.5 s11.5 s

Speed

11 to fix41

  • Render-blocking requests

    1.6 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.8 s

    A phone's processor spends 7.8 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    10.6 MB

    4 images could be 10.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and weglot.com and others), adding 13.0 MB and 2.1 s of main-thread time.

  • alia-prod.com adds 323 ms

    323 ms

    alia-prod.com costs a phone 323 ms of main-thread work and 11.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 810 ms

    810 ms

    Google Tag Manager costs a phone 810 ms of main-thread work and 880 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 631 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (631 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • Shopify adds 117 ms

    117 ms

    Shopify costs a phone 117 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100

  • Time to Interactive: 34.4 s

    34.4 s

    The page becomes fully interactive after 34.4 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hexagonal salad containers with fresh ingredients on a whit…”.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 690 ms

    690 ms

    Real visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.022

    0.022

    The layout barely moves while loading (CLS 0.022, good is under 0.1).

Images and page weight

1 to fix70

  • Page weight: 16.2 MB in 427 requests

    16.2 MB

    Your homepage downloads 16.2 MB in 427 requests on a phone: images 11.4 MB (43), scripts 3.1 MB (127) and other files 1.2 MB (210). Under 2 MB keeps phones on slow connections fast.

  • About 4.6 g of CO₂ per visit

    4.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.60 g of CO₂e: 551.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8790

  • 17 tap targets too small

    17 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 69 internal links, 3 external

    The homepage links to 69 pages on inspiredgo.ca and 3 external pages.

8 checks passed

  • Meta description: 141 characters

    Your meta description is 141 characters: “Get Top Chef inspired meals delivered straight to your home! Save time and stay healthy with Canada's favorite healthy …”.

  • One H1 headline

    Your main headline reads: “the freshest salads, delivered”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Healthy Meal Delivery | Salads, Bowls and More”.

  • Canonical URL set

    The canonical URL is https://www.inspiredgo.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inspiredgo.ca/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,806 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.inspiredgo.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83

  • 1 linked page hidden from search

    https://www.inspiredgo.ca/pages/get-started is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.inspiredgo.ca/pages/refer-and-earn has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://www.inspiredgo.ca/pages/locations, https://www.inspiredgo.ca/pages/reviews, https://www.inspiredgo.ca/pages/help-center, https://www.inspiredgo.ca/products/inspired-go-gift-card, https://www.inspiredgo.ca/pages/delivery-schedule and https://www.inspiredgo.ca/pages/nutrition and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271

  • 4 broken images

    4 images failed to load on a phone, for example https://www.inspiredgo.ca/.

  • 8 small tap targets

    8 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,222 words of copy

    The homepage carries about 1,222 words of visible text.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “order”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Learn more”, “Delivery Schedule” and “Subscribe and Save”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 112 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inspiredgo.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Visually A B Testing Cro · Keepcart Coupon Protect · Simprosys Google Shopping Feed · Elevar Conversion Tracking · Blocky Fraud Blocker · Reelup Shoppable Videos Reels · Microsoft Clarity · Gempages Builder · Judge Me Reviews · Orbe Geolocation · Referralcandy · Pushowl · Geolocation Orbe · Aspire App · Simple Social Login · rechargecdn.com · cloudfront.net · weglot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on inspiredgo.ca, including 17 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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