instudio43.com website review

The page has 2,279 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (POWr, Shopify and Google CDN), adding 183 KiB and 266 ms of main-thread time.

1 image could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 30 KiB of JavaScript is downloaded but never used on this page.

18 KiB could be saved by minifying JavaScript.

2 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images are downloaded at several times the size a phone draws them, for example working-from-home.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 328 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 10 characters: “inSTUDIO43”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 3 <h1> headlines (“inSTUDIO43”, “OUR EXPERTISE” and “our WORK”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 32 pages on instudio43.com and 1 external page.

https://instudio43.com/pages/about, https://instudio43.com/pages/our-services, https://instudio43.com/pages/contact and https://instudio43.com/collections/shopify-template have no meta description, so Google writes the search snippet from whatever text it finds.

https://instudio43.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 576 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.