integritive.com website review

About 512 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 770 ms faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Cloudflare CDN and others), adding 1.0 MB and 622 ms of main-thread time.

Google Tag Manager costs a phone 426 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 images could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

5 KiB could be saved by minifying JavaScript.

7 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Grow Your Business Get remarkable results online Book a Tim…”.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 249 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (49 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

27 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 68 characters, so Google will cut it off around 60: “Web Design, SEO and Marketing in Asheville & Charlotte | Integritive”.

There are 2 <h1> headlines (“Every day is a chance to connect with customers.” and “Want more website customers?”). One clear main headline is easier for people and search engines.

Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 49 pages on integritive.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.integritive.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.integritive.com/project/jade-mountain-builders, https://www.integritive.com/project/spicer-greene, https://www.integritive.com/project/hometrust-bank, https://www.integritive.com/project/burntshirt-vineyards, https://www.integritive.com/project/grove-arcade and https://www.integritive.com/project/hickory-nut-gap-farm and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 656 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.