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intemag.com website review

Visit site (opens in a new tab)Reviewed 25 October 202635 issues · 78 checks

This review found 35 issues worth fixing on intemag.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s1.9 sMay 2Oct 102.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20262.9 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.7 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.4 s
Aug 8, 20263.2 s
Aug 15, 20263.0 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of intemag.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. intemag.com at 0.4 s0.4 s
  2. intemag.com at 0.8 s0.8 s
  3. intemag.com at 1.1 s1.1 s
  4. intemag.com at 1.5 s1.5 s
  5. intemag.com at 1.9 s1.9 s
  6. intemag.com at 2.3 s2.3 s
  7. intemag.com at 2.6 s2.6 s
  8. intemag.com at 3.0 s3.0 s

Speed

11 to fix38
  • Reduce unused JavaScript

    4.8 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.7 MB and 1.4 s of main-thread time.

  • YouTube adds 686 ms

    686 ms

    YouTube costs a phone 686 ms of main-thread work and 962 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.

  • Reduce unused CSS

    300 ms · 188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    475 KiB

    13 images could be 475 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    300 ms · 122 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

  • Google Tag Manager adds 321 ms

    321 ms

    Google Tag Manager costs a phone 321 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 261 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 77 ms

    77 ms

    Your server sent the HTML in 77 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix46
  • First Contentful Paint: 8.5 s

    8.5 s

    The first text or image appears after 8.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 16.2 s

    16.2 s

    Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use essential cookies to make our site work. With your c…”.

  • Time to Interactive: 16.3 s

    16.3 s

    The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 761 ms

    761 ms

    Scripts block taps and scrolling for 761 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 2.7 MB in 55 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 55 requests on a phone: scripts 1.6 MB (14), images 629 KiB (22) and HTML 317 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (399 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images in older formats

    5 images (168 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9091
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 2 problems

    Structured data found (BreadcrumbList) but with 2 problems, for example “ld+json block 1 is not valid JSON (Unexpected token '/', "// <![CDAT"... is not valid JSON)”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 115 internal links, 6 external

    The homepage links to 115 pages on intemag.com and 6 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “With over 60 years of technical magnet expertise, Integrated Magnetics is a leading manufacturer of custom magnets, mag…”.

  • One H1 headline

    Your main headline reads: “The Pioneer in Advanced Magnetics”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Custom Magnets, Magnetic Assemblies & Electrical Machines”.

  • Canonical URL set

    The canonical URL is https://www.intemag.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.intemag.com/sitemapindex.en.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.intemag.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (782 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.intemag.com/about-us, whose canonical is https://www.intemag.com/Magnet%20Company%20Overview%20|%20Advanced%20Magnetic%20Solutions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.intemag.com/about-us, https://www.intemag.com/request-quote, https://www.intemag.com/contact-us, https://www.intemag.com/photo-gallery, https://www.intemag.com/permanent-magnets and https://www.intemag.com/neodymium-magnets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8887
  • 17 small tap targets

    17 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “supportedPassive is not defined”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 676 words of copy

    The homepage carries about 676 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Request for Quote”, “Contact Us” and “request for quote”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at intemag.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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