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interflora.fr website review

Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 80 checks

This review found 30 issues worth fixing on interflora.fr, 11 of them high impact, across 80 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20262.0 s
Sep 5, 20262.2 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
378 ms333 msMay 16Oct 31342 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026361 ms
May 23, 2026354 ms
May 30, 2026373 ms
Jun 6, 2026364 ms
Jun 13, 2026365 ms
Jun 20, 2026365 ms
Jun 27, 2026350 ms
Jul 4, 2026360 ms
Jul 11, 2026359 ms
Jul 18, 2026356 ms
Jul 25, 2026356 ms
Aug 1, 2026358 ms
Aug 8, 2026355 ms
Aug 15, 2026354 ms
Aug 22, 2026352 ms
Aug 29, 2026348 ms
Sep 5, 2026349 ms
Sep 12, 2026347 ms
Sep 19, 2026347 ms
Sep 26, 2026345 ms
Oct 3, 2026342 ms
Oct 10, 2026338 ms
Oct 17, 2026338 ms
Oct 24, 2026338 ms
Oct 31, 2026342 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of interflora.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. interflora.fr at 0.4 s0.4 s
  2. interflora.fr at 0.8 s0.8 s
  3. interflora.fr at 1.1 s1.1 s
  4. interflora.fr at 1.5 s1.5 s
  5. interflora.fr at 1.9 s1.9 s
  6. interflora.fr at 2.3 s2.3 s
  7. interflora.fr at 2.6 s2.6 s
  8. interflora.fr at 3.0 s3.0 s

Speed

9 to fix42
  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    600 ms · 591 KiB

    About 591 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    785 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (785 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and korvus.fr and others), adding 772 KiB and 705 ms of main-thread time.

  • Improve image delivery

    300 ms · 374 KiB

    24 images could be 374 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    500 ms · 172 KiB

    Polyfills for old browsers add 172 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 627 ms. During a long task the page ignores taps.

  • 2,219 HTML elements

    The page has 2,219 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Reduce unused CSS

    44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    33 KiB

    33 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 48 ms

    48 ms

    Your server sent the HTML in 48 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 387 ms

    387 ms

    Real visitors wait 387 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 891 ms

    891 ms

    Real visitors wait 891 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 361 ms to 342 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 141 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 141 requests on a phone: scripts 1.9 MB (60), images 871 KiB (39) and HTML 142 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9492
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 166 internal links, 16 external

    The homepage links to 166 pages on interflora.fr and 16 external pages.

7 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Bouquets de fleurs dès 19,95€, livraison dimanche et jours fériés dans toute la France, remise en main propre en 4H à P…”.

  • One H1 headline

    Your main headline reads: “Livraison de fleurs en 4h par un fleuriste Interflora”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Interflora : livraison fleurs à domicile en 4H”.

  • Canonical URL set

    The canonical URL is https://www.interflora.fr/.

  • Structured data in place

    Structured data found: Breadcrumb, Organization and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.interflora.fr/sitemap-fr.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,196 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “[Axeptio marketplace] piano:init failed: ReferenceError: pa is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    39 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,770 words of copy

    The homepage carries about 1,770 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Join us” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at interflora.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
Analytics
Google Tag Manager
Hosting
Azure

Company

Founded
1908
Headquarters
Milan

Upkeep, stack, hiring and company data from programmable.info

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