international-tool.com website review

About 381 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 45 (desktop: 74). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

10 files are served with short cache lifetimes, so returning visitors download them again (134 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 253 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Snapchat and Google Analytics and others), adding 718 KiB and 367 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

2 images could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

14 KiB could be saved by minifying JavaScript.

Desktop scores 74 but mobile only 45. A gap that wide usually means heavy scripts and images that hit phones hardest.

Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Master Electric Brake Fluid Bleeder - International Tool Co…”.

The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

The layout shifts by 0.251 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 162 requests on a phone: scripts 1,018 KiB (44), other files 753 KiB (102) and images 155 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 elements use ARIA attributes their role does not allow, which confuses screen readers.

16 elements have a tabindex above 0, which scrambles the keyboard order.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 26 characters: “International Tool Company”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (BreadcrumbList and WebSite) but with 1 problem, for example “BreadcrumbList: itemListElement is an empty list”.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 71 pages on international-tool.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://international-tool.com/collections/drill-bit-sharpeners, https://international-tool.com/collections/grinding-wheels-chucks, https://international-tool.com/collections/air-pulse-guns, https://international-tool.com/collections/exhaust-tips, https://international-tool.com/collections/brake-bleeder-itcmbb and https://international-tool.com/collections/tornador have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://international-tool.com/collections/best-sellers/products/superwrap-gloss-black, whose canonical is https://international-tool.com/products/superwrap-gloss-black. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 413 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.