internetbrands.com website review

About 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

6 third-party services load with your homepage (Wix, Google Tag Manager and Sentry and others), adding 1.6 MB and 1.4 s of main-thread time.

Wix costs a phone 898 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 900 ms.

A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

The page has 2,110 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

11 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 55 KiB of CSS is downloaded but never applied on this page.

25 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explore Our Verticals”.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Scripts block taps and scrolling for 395 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 195 requests on a phone: scripts 1.4 MB (88), other files 629 KiB (83) and HTML 153 KiB (1). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 tap targets are too small or too close together to hit reliably with a finger.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “Internet Brands”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 132 pages on internetbrands.com and 6 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.internetbrands.com/privacy and https://www.internetbrands.com/ibterms are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.internetbrands.com/ib-platform, https://www.internetbrands.com/health-care-professionals, https://www.internetbrands.com/health-care-direct-to-consumer, https://www.internetbrands.com/provider-payer-services, https://www.internetbrands.com/dental and https://www.internetbrands.com/legal and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.internetbrands.com/ib-platform, https://www.internetbrands.com/health-care-professionals, https://www.internetbrands.com/health-care-direct-to-consumer, https://www.internetbrands.com/dental, https://www.internetbrands.com/auto-home-travel and https://www.internetbrands.com/contact-us and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.internetbrands.com/provider-payer-services, https://www.internetbrands.com/auto-home-travel and https://www.internetbrands.com/news have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

21 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 144 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.