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intersport.nl website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 87 checks

This review found 35 issues worth fixing on intersport.nl, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
188 ms165 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026168 ms
May 23, 2026169 ms
May 30, 2026171 ms
Jun 6, 2026172 ms
Jun 13, 2026175 ms
Jun 20, 2026177 ms
Jun 27, 2026179 ms
Jul 4, 2026181 ms
Jul 11, 2026184 ms
Jul 18, 2026185 ms
Jul 25, 2026185 ms
Aug 1, 2026185 ms
Aug 8, 2026184 ms
Aug 15, 2026182 ms
Aug 22, 2026180 ms
Aug 29, 2026180 ms
Sep 5, 2026178 ms
Sep 12, 2026178 ms
Sep 19, 2026175 ms
Sep 26, 2026172 ms
Oct 3, 2026171 ms
Oct 10, 2026170 ms
Oct 17, 2026170 ms
Oct 24, 2026171 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of intersport.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. intersport.nl at 1.0 s1.0 s
  2. intersport.nl at 1.9 s1.9 s
  3. intersport.nl at 2.9 s2.9 s
  4. intersport.nl at 3.9 s3.9 s
  5. intersport.nl at 4.8 s4.8 s
  6. intersport.nl at 5.8 s5.8 s
  7. intersport.nl at 6.7 s6.7 s
  8. intersport.nl at 7.7 s7.7 s

Speed

10 to fix52
  • Reduce unused JavaScript

    1.5 s · 444 KiB

    About 444 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,205 HTML elements

    The page has 4,205 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    700 ms · 2.4 MB

    41 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Use efficient cache lifetimes

    850 ms · 399 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (399 KiB).

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bugsnag, Google Tag Manager and segmentify.com and others), adding 929 KiB and 679 ms of main-thread time.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Bugsnag adds 274 ms

    274 ms

    Bugsnag costs a phone 274 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • segmentify.com adds 97 ms

    97 ms

    segmentify.com costs a phone 97 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.8 s

    14.8 s

    Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Klaar voor de winter”.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 168 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 520 ms

    520 ms

    Real visitors wait 520 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix33
  • Page weight: 5.4 MB in 302 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 302 requests on a phone: images 2.8 MB (50), scripts 1.5 MB (98) and other files 866 KiB (131). Under 2 MB keeps phones on slow connections fast.

  • 15 images far larger than shown

    1.0 MB

    15 images are downloaded at several times the size a phone draws them, for example 9914381895942d4f88ef25fe8c33bde3_9b7faec6-f2dc-4f77-88e0-f64 at 1,500 px wide, shown at 173 px. Resized copies would save about 1.0 MB.

  • 20 images below the first screen load straight away

    20 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    Nachtelijke_hardlopers_in_de_stad.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (717 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9793
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (12 elements)

    ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Sportschoenen & sportkleding kopen online | INTERSPORT – INTERSPORT NL”.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList and Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//intersport.nl/cdn/shop/files/int-favicon.png?crop=cen…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 438 internal links, 4 external

    The homepage links to 438 pages on intersport.nl and 4 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Ontdek sportkleding, schoenen en accessoires van topmerken bij Intersport. Vind alles voor jouw sport en shop eenvoudig…”.

  • One H1 headline

    Your main headline reads: “INTERSPORT NL”.

  • Canonical URL set

    The canonical URL is https://intersport.nl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://intersport.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,626 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://intersport.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://intersport.nl/products/2in1-short-inl-castore-cmc20730-090, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without an H1

    https://intersport.nl/pages/club has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://intersport.nl/collections/dames-fietskleding took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5549857&tm=gtm002&Ver=2&mid=26779ec7-c32c-4a34-ab50-8a6137b867d2&bo=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Sportschoenen%20%26%20sportkleding%20kopen%20o.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    77 of 79 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,119 words of copy

    The homepage carries about 1,119 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NU”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop nu” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at intersport.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Segmentify Micro Analytics · Klaviyo Email Marketing Sms · Swish Wishlist King

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on intersport.nl, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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