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intertoys.nl website review
Visit site (opens in a new tab)Reviewed 3 November 202631 issues · 82 checks
This review found 31 issues worth fixing on intertoys.nl, 15 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 285 ms |
| May 23, 2026 | 280 ms |
| May 30, 2026 | 283 ms |
| Jun 6, 2026 | 281 ms |
| Jun 13, 2026 | 281 ms |
| Jun 20, 2026 | 281 ms |
| Jun 27, 2026 | 279 ms |
| Jul 4, 2026 | 281 ms |
| Jul 11, 2026 | 283 ms |
| Jul 18, 2026 | 279 ms |
| Jul 25, 2026 | 271 ms |
| Aug 1, 2026 | 266 ms |
| Aug 8, 2026 | 273 ms |
| Aug 15, 2026 | 294 ms |
| Aug 22, 2026 | 313 ms |
| Aug 29, 2026 | 335 ms |
| Sep 5, 2026 | 340 ms |
| Sep 12, 2026 | 330 ms |
| Sep 19, 2026 | 304 ms |
| Sep 26, 2026 | 291 ms |
| Oct 3, 2026 | 285 ms |
| Oct 10, 2026 | 280 ms |
| Oct 17, 2026 | 289 ms |
| Oct 24, 2026 | 289 ms |
| Oct 31, 2026 | 286 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.1 s
3.8 s
4.4 s
5.0 s
Speed
Improve image delivery
1.0 s · 2.1 MB40 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 6.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
600 ms · 667 KiBAbout 667 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klarna and Cookiebot and others), adding 1.2 MB and 1.1 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.
Google Tag Manager adds 832 ms
832 msGoogle Tag Manager costs a phone 832 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
2,885 HTML elements
The page has 2,885 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
250 ms · 206 KiB20 files are served with short cache lifetimes, so returning visitors download them again (206 KiB).
Legacy JavaScript
250 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 166 ms
166 msYour server sent the HTML in 166 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 585 ms
585 msReal visitors wait 585 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.4 s
28.4 sThe page becomes fully interactive after 28.4 s. Good is under 3.8 s.
Total Blocking Time: 4.3 s
4.3 sScripts block taps and scrolling for 4.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
30 images without width and height
30 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 285 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 217 requests
5.8 MBYour homepage downloads 5.8 MB in 217 requests on a phone: images 2.7 MB (64), scripts 2.0 MB (90) and fonts 749 KiB (9). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
269529_wk43_01_lego_deals_600x300_nieuw.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
20 KiB1 image is downloaded at several times the size a phone draws it, for example 269462_wk40_speelboek_11_Speelboek2026_app_download_A_1172x1 at 1,172 px wide, shown at 358 px. Resized copies would save about 20 KiB.
About 1.6 g of CO₂ per visit
1.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Interactive controls must not be nested (74 elements)
Interactive controls must not be nested: 74 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (12 elements).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
370 internal links, 15 external
The homepage links to 370 pages on intertoys.nl and 15 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Kom langs in de fysieke of online speelgoedwinkel van Intertoys en koop het leukste speelgoed voor jong en oud ✓ Click …”.
One H1 headline
Your main headline reads: “Ontdek het leukste speelgoed in onze speelgoedwinkel”.
Title: 59 characters
Your title is a healthy 59 characters: “Intertoys: ontdek speelgoed in onze online speelgoedwinkel!”.
Canonical URL set
The canonical URL is https://www.intertoys.nl/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.intertoys.nl/sitemap_11601.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.intertoys.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (960 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
101 of 103 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 799 words of copy
The homepage carries about 799 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Download nu” and “Contact”.
Social proof on the page
Social proof on the homepage: 11 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at intertoys.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Founded
- 1976
- Headquarters
- Waddinxveen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on intertoys.nl, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.