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intox.com website review

Visit site (opens in a new tab)Reviewed 24 October 202637 issues · 103 checks

This review found 37 issues worth fixing on intox.com, 15 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.0 s2.7 sMay 2Oct 174.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20265.7 s
May 9, 20265.5 s
May 16, 20265.5 s
May 23, 20265.6 s
May 30, 20265.5 s
Jun 6, 20265.3 s
Jun 13, 20265.1 s
Jun 20, 20264.4 s
Jun 27, 20263.8 s
Jul 4, 20263.5 s
Jul 11, 20263.2 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.4 s
Aug 29, 20263.3 s
Sep 5, 20265.0 s
Sep 12, 20265.2 s
Sep 19, 20265.4 s
Sep 26, 20265.6 s
Oct 3, 20264.4 s
Oct 10, 20264.4 s
Oct 17, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
107 ms83 msMay 2Oct 1787 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202695 ms
May 9, 202693 ms
May 16, 202696 ms
May 23, 202696 ms
May 30, 2026101 ms
Jun 6, 2026102 ms
Jun 13, 2026103 ms
Jun 20, 2026101 ms
Jun 27, 202696 ms
Jul 4, 202692 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202686 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202692 ms
Aug 22, 202689 ms
Aug 29, 202692 ms
Sep 5, 2026104 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 202690 ms
Oct 10, 202689 ms
Oct 17, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix55
  • Improve image delivery

    25.4 s · 4.9 MB

    8 images could be 4.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 25.4 s faster on a phone.

  • Render-blocking requests

    3.5 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    1.6 s · 346 KiB

    About 346 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 320 ms

    320 ms

    Google Tag Manager costs a phone 320 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Hotjar and Amazon Web Services and others), adding 613 KiB and 389 ms of main-thread time.

  • Use efficient cache lifetimes

    250 ms · 16 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 634 ms of it running JavaScript. That is comfortably low.

  • Server response: 60 ms

    60 ms

    Your server sent the HTML in 60 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 7.0 s

    7.0 s

    Real visitors wait 7.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.7 s

    5.7 s

    Real visitors see the first content after 5.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 57.5 s

    57.5 s

    Your largest element takes 57.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.

  • Time to Interactive: 57.6 s

    57.6 s

    The page becomes fully interactive after 57.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.7 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.077

    0.077

    The layout barely moves while loading (CLS 0.077, good is under 0.1).

  • Total Blocking Time: 124 ms

    124 ms

    Scripts block the page for only 124 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 10.6 MB in 82 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 82 requests on a phone: images 9.5 MB (17), scripts 819 KiB (36) and fonts 169 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    191 KiB

    1 image is downloaded at several times the size a phone draws it, for example Intoximeters-Logo-2.png at 2,560 px wide, shown at 173 px. Resized copies would save about 191 KiB.

  • 4 images in older formats

    4 images (390 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (82 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    3.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 361.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 6887
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 4 H1 headlines

    There are 4 <h1> headlines (“Professional Breath Alcohol Testers”, “Featured Product” and “RBT VXL – For Workplace Testing”). One clear main headline is easier for people and search engines.

  • Meta description is long (223 characters)

    Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 87 internal links, 3 external

    The homepage links to 87 pages on intox.com and 3 external pages.

6 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Intoximeters - Leaders in Breath Alcohol Testing since 1945”.

  • Canonical URL set

    The canonical URL is https://www.intox.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.intox.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,336 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 8 pages slow to respond

    /law-enforcement, /probationcorrections, /maritime, /handheld-breath-testers, /portable-breath-testers and /product/sotoxa-mobile-test-system and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8585
  • 10 small tap targets

    10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'innerText')”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example http://www.twitter.com/Intoximeters (520).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://www.facebook.com/pages/Intoximeters-Inc/203846926339153.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (intox.com).

  • Valid certificate (59 days left)

    The certificate from Let's Encrypt · YR2 verifies for intox.com and is valid for another 59 days.

  • http:// redirects to https

    http://intox.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    intox.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    intox.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    intox.com was registered in Sep 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    intox.com is registered until Sep 2027.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 344 words of copy

    The homepage carries about 344 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Login / Register”, “Shop By Industry” and “Order Assistance”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx ip4:12.232.139.197 ip4:12.232.139.195 ip4:12.232.139.202 include:spf.protection.outlook.com include:auth.ms…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.1.2; the current release is 7.1.3.
  • 2 plugins are behind their latest release.woocommerce 8.7.0 → 11.2.1 · duracelltomi-google-tag-manager 1.20.2 → 2.0.6

Stack

CMS
WordPress 3.1.2
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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