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invigor8.com website review
Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 109 checks
This review found 46 issues worth fixing on invigor8.com, 13 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #69,239 of 86,077 reviewed websitesbeats 17%
- #38,533 of 44,024 online storesbeats 10%
- #35,254 of 39,337 Shopify storesbeats 8%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 161 ms |
| May 23, 2026 | 167 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 165 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 191 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 206 ms |
| Oct 24, 2026 | 210 ms |
| Oct 31, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
invigor8.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.9 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Improve image delivery
1.8 s · 518 KiB5 images could be 518 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Amplitude Mobile Analytics and Clarity and others), adding 11.0 MB and 637 ms of main-thread time.
Shopify adds 2 ms
2 msShopify costs a phone 2 ms of main-thread work and 10.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
610 ms · 103 KiBAbout 103 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
Google Tag Manager adds 406 ms
406 msGoogle Tag Manager costs a phone 406 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
300 ms · 136 KiBAbout 136 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 73 KiB14 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify CSS
150 ms · 30 KiB30 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.1 s
25.1 sYour largest element takes 25.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 25.1 s
25.1 sThe page becomes fully interactive after 25.1 s. Good is under 3.8 s.
Total Blocking Time: 620 ms
620 msScripts block taps and scrolling for 620 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 208 ms
208 msReal visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 804 ms
804 msReal visitors wait 804 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.0 MB in 112 requests
12.0 MBYour homepage downloads 12.0 MB in 112 requests on a phone: images 7.2 MB (13), media 3.1 MB (1) and scripts 1.1 MB (49). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 6.4 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
6.8 MB5 images are downloaded at several times the size a phone draws them, for example samuel-raita-RiDxDgHg7pw-unsplash.jpg at 4,991 px wide, shown at 40 px. Resized copies would save about 6.8 MB.
About 3.4 g of CO₂ per visit
3.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.40 g of CO₂e: 407.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (74 elements)
All page content should be contained by landmarks: 74 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Feel like the best version of yourself.” and “Feel like the best version of yourself.”). One clear main headline is easier for people and search engines.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 3 problems
Structured data found (Organization and WebSite) but with 3 problems, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.
67 internal links, 10 external
The homepage links to 67 pages on invigor8.com and 10 external pages.
5 checks passed
Title: 65 characters
Your title is a healthy 65 characters: “Invigor8 | Weight Loss Supplements, Grass-Fed Whey Protein Shakes”.
Canonical URL set
The canonical URL is https://invigor8.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://invigor8.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,565 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/apps/track, /policies/terms-of-service and /policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/apps/track has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
/pages/press-releases, /policies/terms-of-service and /policies/privacy-policy took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://facebook.com/invigor8nutrition/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (invigor8.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YE1 verifies for invigor8.com and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://invigor8.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 39 links work
All 39 links checked from your homepage (33 internal, 6 external) answered without errors.
Domain and trust
No CAA record
invigor8.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
invigor8.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearsinvigor8.com was registered in Jan 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2030
invigor8.com is registered until Jan 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,158 words of copy
The homepage carries about 1,158 words of visible text.
7 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Track My Order” and “Shop This Flavor”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks, 1 customer or partner logo, a star rating, 1 trust badge and “4,000+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity, Amplitude and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be invigor8.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Okendo · Pagefly Ai Page Builder · Triplewhale · Klip Coupons · Microsoft Clarity · Gdpr Cookie Consent · Cornercart · rechargecdn.com · verifypass.com · shareasale.com · rebuyengine.com · revoffers.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Amplitude | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- San Diego
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on invigor8.com, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.