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iqmetrix.com website review
Visit site (opens in a new tab)Reviewed 2 November 202624 issues · 77 checks
This review found 24 issues worth fixing on iqmetrix.com, 7 of them high impact, across 77 checks. The most urgent: page weight: 35.3 MB in 42 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 104 ms |
| May 23, 2026 | 108 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 101 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 102 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 98 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
1.6 s · 216 KiB5 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).
Reduce unused JavaScript
1.1 s · 184 KiBAbout 184 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (localizecdn.com, plyr.io and Google Fonts and others), adding 34.0 MB and 316 ms of main-thread time.
Wistia adds 0 ms
0 msWistia costs a phone 0 ms of main-thread work and 32.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
450 ms · 906 KiB5 images could be 906 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 900 ms.
localizecdn.com adds 316 ms
316 mslocalizecdn.com costs a phone 316 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Document request latency
115 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Legacy JavaScript
1 KiBPolyfills for old browsers add 1 KiB JavaScript that modern phones do not need.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 496 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.117
0.117The layout shifts by 0.117 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Speed Index: 2.6 s
2.6 sVisually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 105 ms
105 msScripts block the page for only 105 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 35.3 MB in 42 requests
35.3 MBYour homepage downloads 35.3 MB in 42 requests on a phone: media 32.5 MB (10), other files 1.2 MB (9) and images 1.1 MB (9). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
28 KiB1 image is downloaded at several times the size a phone draws it, for example Client-Logos-2025-Left-v2.png at 1,503 px wide, shown at 342 px. Resized copies would save about 28 KiB.
3 images in older formats
3 images (315 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 10.0 g of CO₂ per visit
10.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.01 g of CO₂e: 1201.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“The AI-Connected Telco Maturity Model” and “Intelligent Commerce Operating System for Telecom”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: missing name”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
73 internal links, 5 external
The homepage links to 73 pages on iqmetrix.com and 5 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Retail management, omnichannel, and point of sale systems for wireless retail. Our store management and software servic…”.
Title: 60 characters
Your title is a healthy 60 characters: “iQmetrix | Intelligent Commerce Operating System for Telecom”.
Canonical URL set
The canonical URL is https://www.iqmetrix.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.iqmetrix.com/sitemaps-1-sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,382 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.iqmetrix.com/llms.txt (53 KiB, 234 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and https://www.iqmetrix.com/intelligent-commerce all use the title “iQmetrix | Intelligent Commerce Operating System for Telecom”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
32 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,171 words of copy
The homepage carries about 1,171 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact” and “Get Started”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Get Started” and “Get in Touch”.
2 short forms
2 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 29 testimonial or review blocks and 3 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at iqmetrix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- SEOmatic
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1999
- Headquarters
- Vancouver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on iqmetrix.com, including 13 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.