irpinc.com website review

About 729 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

Your mobile performance score is 55 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

10 images could be 324 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (YouTube, Accessibe Accessibility Overlay and Shopify and others), adding 1.3 MB and 472 ms of main-thread time.

About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

YouTube costs a phone 356 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 2.9 MB in 156 requests on a phone: scripts 1.3 MB (36), other files 684 KiB (79) and images 595 KiB (25). Under 2 MB keeps phones on slow connections fast.

ABinBeverageBrands-SlliderIRPInc3_1_23631a48-6c28-448c-8383- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 92 characters, so Google will cut it off around 60: “IRP Inc | Iowa Rotocast Plastics | Custom Rotomolding Services – Iowa Rotocast Plastics I…”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Iowa Rotocast Plastics Inc.” and “Iowa Rotocast Plastics Inc.”). One clear main headline is easier for people and search engines.

Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 87 pages on irpinc.com and 13 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.irpinc.com/pages/custom-rotomolding, https://www.irpinc.com/pages/custom-design, https://www.irpinc.com/collections/rototough, https://www.irpinc.com/collections/carts, https://www.irpinc.com/collections/grab-go-1 and https://www.irpinc.com/collections/breezers and 7 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.irpinc.com/collections/rototough/products/gen-2-super-arctic, whose canonical is https://www.irpinc.com/products/gen-2-super-arctic. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.irpinc.com/pages/custom-rotomolding, https://www.irpinc.com/pages/custom-design, https://www.irpinc.com/pages/about-us, https://www.irpinc.com/pages/digital-printing, https://www.irpinc.com/pages/catalogs and https://www.irpinc.com/pages/careers and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.