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isleslab.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 79 checks

This review found 29 issues worth fixing on isleslab.com, 9 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
115 ms82 msMay 23Nov 7111 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202688 ms
Aug 8, 202689 ms
Aug 15, 202691 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 202694 ms
Sep 26, 202695 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 202695 ms
Oct 24, 202695 ms
Oct 31, 2026101 ms
Nov 7, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of isleslab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. isleslab.com at 0.4 s0.4 s
  2. isleslab.com at 0.8 s0.8 s
  3. isleslab.com at 1.1 s1.1 s
  4. isleslab.com at 1.5 s1.5 s
  5. isleslab.com at 1.9 s1.9 s
  6. isleslab.com at 2.3 s2.3 s
  7. isleslab.com at 2.6 s2.6 s
  8. isleslab.com at 3.0 s3.0 s

Speed

8 to fix62
  • Use efficient cache lifetimes

    3.6 s · 1,017 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (1,017 KiB).

  • Reduce unused JavaScript

    2.7 s · 916 KiB

    About 916 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • 3,793 HTML elements

    The page has 3,793 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Attentive and Google CDN and others), adding 1.3 MB and 452 ms of main-thread time.

  • Improve image delivery

    344 KiB

    5 images could be 344 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • route.com adds 211 ms

    211 ms

    route.com costs a phone 211 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Webkul adds 33 ms

    33 ms

    Webkul costs a phone 33 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    133 KiB

    133 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    9 KiB

    9 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 855 ms of it running JavaScript. That is comfortably low.

  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 398 ms

    398 ms

    Real visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 100 ms

    100 ms

    Scripts block the page for only 100 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 241 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 241 requests on a phone: images 2.0 MB (25), scripts 1.4 MB (56) and other files 923 KiB (143). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    20261104_HTR_HOCHSTEIN_005.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 154.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (236 characters)

    Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 164 internal links, 5 external

    The homepage links to 164 pages on isleslab.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “JERSEYS”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Isles Lab is the Official Team Store of the New York Islanders”.

  • Canonical URL set

    The canonical URL is https://isleslab.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://isleslab.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,215 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://isleslab.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 11 pages without a meta description

    https://isleslab.com/collections/all, https://isleslab.com/collections/hometown-remix-clothing, https://isleslab.com/collections/hometown-remix-headwear, https://isleslab.com/collections/hometown-remix-novelty, https://isleslab.com/collections/military-appreciation and https://isleslab.com/collections/nyi-x-goat-usa and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://isleslab.com/collections/all, https://isleslab.com/collections/hometown-remix-clothing, https://isleslab.com/collections/hometown-remix-headwear, https://isleslab.com/collections/hometown-remix-novelty, https://isleslab.com/collections/military-appreciation and https://isleslab.com/collections/nyi-x-goat-usa and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix56
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 152 words

    The homepage has only about 152 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop Now” and “Pre Order”.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at isleslab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

cloudfront.net · webkul.com · route.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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