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isotoner.fr website review

Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 83 checks

This review found 38 issues worth fixing on isotoner.fr, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
505 ms253 msMay 16Oct 31456 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026282 ms
May 23, 2026290 ms
May 30, 2026286 ms
Jun 6, 2026289 ms
Jun 13, 2026291 ms
Jun 20, 2026301 ms
Jun 27, 2026322 ms
Jul 4, 2026353 ms
Jul 11, 2026364 ms
Jul 18, 2026374 ms
Jul 25, 2026388 ms
Aug 1, 2026396 ms
Aug 8, 2026424 ms
Aug 15, 2026443 ms
Aug 22, 2026444 ms
Aug 29, 2026430 ms
Sep 5, 2026426 ms
Sep 12, 2026423 ms
Sep 19, 2026428 ms
Sep 26, 2026436 ms
Oct 3, 2026445 ms
Oct 10, 2026456 ms
Oct 17, 2026476 ms
Oct 24, 2026455 ms
Oct 31, 2026456 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of isotoner.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. isotoner.fr at 0.7 s0.7 s
  2. isotoner.fr at 1.4 s1.4 s
  3. isotoner.fr at 2.1 s2.1 s
  4. isotoner.fr at 2.8 s2.8 s
  5. isotoner.fr at 3.4 s3.4 s
  6. isotoner.fr at 4.1 s4.1 s
  7. isotoner.fr at 4.8 s4.8 s
  8. isotoner.fr at 5.5 s5.5 s

Speed

9 to fix51
  • Reduce unused JavaScript

    2.3 s · 481 KiB

    About 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • 3,093 HTML elements

    The page has 3,093 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    3.1 MB

    111 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and get-potions.com and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 420 ms

    420 ms

    Google Tag Manager costs a phone 420 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 216 ms

    216 ms

    Shopify costs a phone 216 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • Render-blocking requests

    250 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Legacy JavaScript

    150 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 44 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.9 s

    17.9 s

    Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “COLLECTION AUTOMNE 2026”.

  • Time to Interactive: 18.4 s

    18.4 s

    The page becomes fully interactive after 18.4 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 228 ms

    228 ms

    Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 282 ms to 456 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 448 ms

    448 ms

    Scripts block taps and scrolling for 448 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.2 MB in 345 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 345 requests on a phone: images 4.5 MB (137), scripts 1.5 MB (89) and other files 857 KiB (110). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (378 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 246.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8492
  • 15 buttons without a name

    15 buttons have no accessible name, so screen readers announce just “button”.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 154 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Isotoner officiel | Chaussons, sandales, tongs, parapluies, parasols”.

  • Meta description is long (298 characters)

    Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 277 internal links, 9 external

    The homepage links to 277 pages on isotoner.fr and 9 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Isotoner”.

  • Canonical URL set

    The canonical URL is https://www.isotoner.fr/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.isotoner.fr/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.isotoner.fr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (832 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 pages without an H1

    https://www.isotoner.fr/collections/femme, https://www.isotoner.fr/collections/chaussons-femme, https://www.isotoner.fr/collections/chaussons-femme-ballerines, https://www.isotoner.fr/collections/chaussons-femme-mules, https://www.isotoner.fr/collections/chaussons-extra-light-femme and https://www.isotoner.fr/collections/chaussures-femme-sabots-de-jardin have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7383
  • 56 small tap targets

    56 of 143 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “AGEC reference file not found.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

2 checks passed
  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at isotoner.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Company

Founded
1910
Headquarters
Saint-Martin-Valmeroux

Upkeep, stack, hiring and company data from programmable.info

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