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istorm.gr website review

Visit site (opens in a new tab)Reviewed 9 November 202641 issues · 90 checks

This review found 41 issues worth fixing on istorm.gr, 11 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.2 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.5 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.7 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
321 ms234 msMay 23Nov 7296 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026244 ms
May 30, 2026249 ms
Jun 6, 2026258 ms
Jun 13, 2026264 ms
Jun 20, 2026269 ms
Jun 27, 2026273 ms
Jul 4, 2026279 ms
Jul 11, 2026282 ms
Jul 18, 2026283 ms
Jul 25, 2026281 ms
Aug 1, 2026280 ms
Aug 8, 2026284 ms
Aug 15, 2026287 ms
Aug 22, 2026289 ms
Aug 29, 2026293 ms
Sep 5, 2026294 ms
Sep 12, 2026296 ms
Sep 19, 2026310 ms
Sep 26, 2026310 ms
Oct 3, 2026308 ms
Oct 10, 2026311 ms
Oct 17, 2026301 ms
Oct 24, 2026301 ms
Oct 31, 2026300 ms
Nov 7, 2026296 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of istorm.gr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. istorm.gr at 0.7 s0.7 s
  2. istorm.gr at 1.5 s1.5 s
  3. istorm.gr at 2.2 s2.2 s
  4. istorm.gr at 3.0 s3.0 s
  5. istorm.gr at 3.7 s3.7 s
  6. istorm.gr at 4.4 s4.4 s
  7. istorm.gr at 5.2 s5.2 s
  8. istorm.gr at 5.9 s5.9 s

Speed

12 to fix60
  • Render-blocking requests

    1.6 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 3,502 HTML elements

    The page has 3,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 183 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cookiebot, Shopify and Adobe Tag Manager and others), adding 955 KiB and 573 ms of main-thread time.

  • Improve image delivery

    350 ms · 67 KiB

    3 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    351 KiB

    About 351 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Cookiebot adds 270 ms

    270 ms

    Cookiebot costs a phone 270 ms of main-thread work and 168 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.

  • Shopify adds 102 ms

    102 ms

    Shopify costs a phone 102 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Legacy JavaScript

    4 KiB

    Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need.

1 checks passed
  • Server response: 75 ms

    75 ms

    Your server sent the HTML in 75 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 295 ms

    295 ms

    Real visitors wait 295 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 244 ms to 296 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.7 MB in 329 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 329 requests on a phone: scripts 1.5 MB (90), other files 1,016 KiB (162) and fonts 556 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    A3595_Energy_Label.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (291 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8992
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • [aria-*] attributes are not valid or misspelled

    [aria-*] attributes are not valid or misspelled (14 elements).

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (313 characters)

    Your meta description is 313 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 135 internal links, 18 external

    The homepage links to 135 pages on istorm.gr and 18 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “iStorm - Apple Premium Partner”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “iStorm - Apple Premium Partner”.

  • Canonical URL set

    The canonical URL is https://www.istorm.gr/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.istorm.gr/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (276 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.istorm.gr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://www.istorm.gr/products/14-inch-macbook-pro-m6-mhwt4gr-a, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a meta description

    https://www.istorm.gr/pages/teaser-bf, https://www.istorm.gr/pages/ipad-mini-interest-form, https://www.istorm.gr/pages/business and https://www.istorm.gr/pages/stores have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5494
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    53 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 221 words

    The homepage has only about 221 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Apple Call Center”.

  • 8 short forms

    8 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Taboola (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at istorm.gr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookiebot Cmp · Zipchat Ai Chatbot · Hulk Form Builder · Cms Shopify · Tms Prod V 71ff83e · Box Now · Mincart By Molsoft · Back In Stock · archive-digger.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on istorm.gr, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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