itemlabel.com website review

52 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 2,092 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, useamp.com and shop.app), adding 107 KiB and 40 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “munmun vacation”.

The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.5 MB in 181 requests on a phone: images 4.3 MB (57), other files 729 KiB (81) and scripts 274 KiB (35). Under 2 MB keeps phones on slow connections fast.

yt_d675e265-29e1-42e7-a124-b92d8b49e9cf.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

60 tap targets are too small or too close together to hit reliably with a finger.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 22 characters: “itemLabel – Item Label”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 14 characters: “We sell items.”. 70 to 160 characters is enough to sell the click.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("Liquid error (snippets/global-json line 41): invalid ur…”.

The homepage links to 177 pages on itemlabel.com and 8 external pages.

/pages/characters and /pages/quiz have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/all, /collections/all-clothing and /policies/shipping-policy use the same meta description. A description written for each page earns more clicks.

/pages/characters has no <h1> headline, so visitors and search engines get no clear main topic.

/pages/quiz has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example http://discord.gg/itemlabel.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

itemlabel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

itemlabel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 357 words of visible text.

DMARC is set to p=none, so mail pretending to be itemlabel.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.