itsaheyday.com website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

12 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

2 third-party services load with your homepage (Shopify and shop.app), adding 205 KiB and 64 ms of main-thread time.

About 12 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 201 requests on a phone: images 882 KiB (25), other files 789 KiB (101) and scripts 302 KiB (42). Under 2 MB keeps phones on slow connections fast.

5 images (391 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 71.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 6 characters: “Heyday”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 105 pages on itsaheyday.com and 6 external pages.

https://itsaheyday.com/collections/tableware, https://itsaheyday.com/collections/bougie-deluxe-big-ass-candles, https://itsaheyday.com/collections/mersea-candles, https://itsaheyday.com/collections/note-pads, https://itsaheyday.com/collections/paper-plates-and-napkins and https://itsaheyday.com/collections/jewelry and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://itsaheyday.com/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 197 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.