itsmay.dk website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

About 171 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

15 images could be 471 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

3 third-party services load with your homepage (Shopify, Google Fonts and JSDelivr CDN), adding 2.4 MB and 364 ms of main-thread time.

Shopify costs a phone 361 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 95 requests on a phone: images 1.5 MB (39), scripts 831 KiB (40) and fonts 65 KiB (3). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example Cropped_30_4e536117-2bf4-452d-9bb4-dc29fda1aca8.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 39 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

34 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

The homepage links to 142 pages on itsmay.dk and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://itsmay.dk/wishlist has no <title>, so Google invents the link text in results.

https://itsmay.dk/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://itsmay.dk/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

https://itsmay.dk/pages/about-us and https://itsmay.dk/collections/our-offers use the same meta description. A description written for each page earns more clicks.

https://itsmay.dk/wishlist has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

69 of 168 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 473 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.