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ivono.eu website review

Visit site (opens in a new tab)Reviewed 12 November 202614 issues · 62 checks

This review found 14 issues worth fixing on ivono.eu, 5 of them high impact, across 62 checks. The most urgent: page weight: 4.7 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
360 ms90 msMay 23Nov 7135 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026311 ms
May 30, 2026315 ms
Jun 6, 2026314 ms
Jun 13, 2026328 ms
Jun 20, 2026329 ms
Jun 27, 2026329 ms
Jul 4, 2026323 ms
Jul 11, 2026312 ms
Jul 18, 2026312 ms
Jul 25, 2026320 ms
Aug 1, 2026320 ms
Aug 8, 2026322 ms
Aug 15, 2026322 ms
Aug 22, 2026299 ms
Aug 29, 2026263 ms
Sep 5, 2026201 ms
Sep 12, 2026154 ms
Sep 19, 2026129 ms
Sep 26, 2026121 ms
Oct 3, 2026124 ms
Oct 10, 2026124 ms
Oct 17, 2026126 ms
Oct 24, 2026128 ms
Oct 31, 2026128 ms
Nov 7, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 439 ms

    439 ms

    Real visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 58% faster for real visitors

    -58%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 311 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 4.7 MB

    4.7 MB

    Your homepage downloads 4.7 MB on a phone, 923 KiB of it images (19%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    echo-2-standing-desk-7703399.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fix91
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 246 internal links, 12 external

    The homepage links to 246 pages on ivono.eu and 12 external pages.

8 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Workspaces built for performance and long-term comfort. Premium design, smart pricing and fast delivery across NL & BE.”.

  • One H1 headline

    Your main headline reads: “Black November is live!”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “IVONO® | Professional Workspaces by Design”.

  • Canonical URL set

    The canonical URL is https://www.ivono.eu/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, FAQPage, FurnitureStore and ImageObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ivono.eu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,108 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ivono.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.ivono.eu/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187057494&tm=gtm002&Ver=2&mid=25d2a518-bfe6-4ae6-8d2a-0b32355702ed&bo=4&sid=b3d5c7c0de7d11f1b03e03d9c57e41a0&vid=b3d5bdc0de7d11f18072f5bdea871beb&vids=1&msclkid=N&gtm_.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    86 of 93 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • About 832 words of copy

    The homepage carries about 832 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop as a business Accept cookies” and “Shop as a consumer Accept cookies”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Book a showroom appointment” and “Subscribe”.

  • 6 short forms

    6 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 187 testimonial or review blocks, a star rating, 5 trust badges and “500+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ivono.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Avada Cookie Consent · Analyzify Ga4 Ads Tracking · Klaviyo Email Marketing Sms · Assortion · Langify · Gorgias Live Chat Helpdesk · Yoast Seo · Triplewhale · salessquad.co.uk · perfectapps.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
IVONO theme by DIEK.nl
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 14 issues on ivono.eu, including 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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