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jaanuu.com website review

Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 81 checks

This review found 32 issues worth fixing on jaanuu.com, 13 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
208 ms155 msMay 16Oct 31202 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026163 ms
May 30, 2026163 ms
Jun 6, 2026167 ms
Jun 13, 2026169 ms
Jun 20, 2026167 ms
Jun 27, 2026171 ms
Jul 4, 2026175 ms
Jul 11, 2026178 ms
Jul 18, 2026178 ms
Jul 25, 2026173 ms
Aug 1, 2026171 ms
Aug 8, 2026173 ms
Aug 15, 2026177 ms
Aug 22, 2026178 ms
Aug 29, 2026175 ms
Sep 5, 2026171 ms
Sep 12, 2026168 ms
Sep 19, 2026163 ms
Sep 26, 2026162 ms
Oct 3, 2026161 ms
Oct 10, 2026163 ms
Oct 17, 2026175 ms
Oct 24, 2026188 ms
Oct 31, 2026202 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jaanuu.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jaanuu.com at 0.8 s0.8 s
  2. jaanuu.com at 1.5 s1.5 s
  3. jaanuu.com at 2.3 s2.3 s
  4. jaanuu.com at 3.1 s3.1 s
  5. jaanuu.com at 3.8 s3.8 s
  6. jaanuu.com at 4.6 s4.6 s
  7. jaanuu.com at 5.3 s5.3 s
  8. jaanuu.com at 6.1 s6.1 s

Speed

8 to fix52
  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,474 HTML elements

    The page has 4,474 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Shopify adds 435 ms

    435 ms

    Shopify costs a phone 435 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    488 KiB

    About 488 KiB of JavaScript is downloaded but never used on this page.

  • Klaviyo adds 268 ms

    268 ms

    Klaviyo costs a phone 268 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    100 ms · 142 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).

  • Reduce unused CSS

    100 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 23.6 s

    23.6 s

    The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two photos side by side, a bearded man in a navy Jaanuu cre…”.

  • Total Blocking Time: 873 ms

    873 ms

    Scripts block taps and scrolling for 873 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 622 ms

    622 ms

    Real visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.5 MB in 539 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 539 requests on a phone: scripts 1.8 MB (160), images 1.5 MB (54) and other files 1.5 MB (297). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    102626-hp-hero-banner-sherpa-women-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9091
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (6 elements)

    Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 166 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 510 internal links, 22 external

    The homepage links to 510 pages on jaanuu.com and 22 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Everyday designs as versatile as those wear them. Essential scrubs, scrub jackets, and underscrubs with innovative feat…”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Modern Uniforms & Performance Scrubs | JAANUU”.

  • Canonical URL set

    The canonical URL is https://www.jaanuu.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jaanuu.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,886 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.jaanuu.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.jaanuu.com/collections/womens-complete-your-look has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 107 small tap targets

    107 of 163 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error executing custom JavaScript: ReferenceError: RivoJS is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 939 words of copy

    The homepage carries about 939 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Status” and “Shop All Scrubs”.

  • 36 calls to action

    The homepage has 36 calls to action, for example “Shop All Scrubs”, “Shop All Layers” and “Shop by Fabric”.

  • 8 short forms

    8 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Heap.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jaanuu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 32 issues on jaanuu.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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