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jane-carr.com website review
Visit site (opens in a new tab)Reviewed 7 November 202646 issues · 91 checks
This review found 46 issues worth fixing on jane-carr.com, 17 of them high impact, across 91 checks. The most urgent: page weight: 9.6 MB in 361 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #41,219 of 104,003 reviewed websitesbeats 55%
- #27,035 of 58,116 online storesbeats 47%
- #25,993 of 52,916 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 105 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 102 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 97 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 109 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 130 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 153 ms |
| Oct 31, 2026 | 158 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.7 MB36 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and personalizer.io and others), adding 1.8 MB and 998 ms of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
280 ms · 485 KiBAbout 485 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.
Render-blocking requests
700 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
654 KiB21 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).
Google Tag Manager adds 475 ms
475 msGoogle Tag Manager costs a phone 475 ms of main-thread work and 690 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 180 ms
180 msKlaviyo costs a phone 180 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,006 HTML elements
The page has 2,006 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 31.9 s
31.9 sThe page becomes fully interactive after 31.9 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 52% slower for real visitors
+52%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 204 ms
204 msScripts block taps and scrolling for 204 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 681 ms
681 msReal visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.043
0.043The layout barely moves while loading (CLS 0.043, good is under 0.1).
Images and page weight
Page weight: 9.6 MB in 361 requests
9.6 MBYour homepage downloads 9.6 MB in 361 requests on a phone: images 6.6 MB (57), scripts 1.6 MB (103) and other files 1.0 MB (175). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.3 MB together. On a phone connection a single image that size takes seconds.
10 images far larger than shown
3.2 MB10 images are downloaded at several times the size a phone draws them, for example GiftsforHim-HomepageDuo-2.jpg at 3,908 px wide, shown at 405 px. Resized copies would save about 3.2 MB.
16 images below the first screen load straight away
16 images further down the page (4.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (207 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.7 g of CO₂ per visit
2.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
8 elements hidden from screen readers can still receive keyboard focus.
ARIA input fields must have an accessible name (2 elements)
ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 14 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (219 characters)
Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
411 internal links, 2 external
The homepage links to 411 pages on jane-carr.com and 2 external pages.
5 checks passed
Title: 65 characters
Your title is a healthy 65 characters: “JANECARR | British brand and curated store since 2005 – JANE CARR”.
Canonical URL set
The canonical URL is https://janecarr.shop/en-us.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://janecarr.shop/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,112 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://janecarr.shop/llms.txt (195 KiB, 1,513 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://janecarr.shop/en-us/collections/accessories and https://janecarr.shop/en-us/collections/travel-tech-accessories have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://janecarr.shop/pages/janecarr-newsletter, whose canonical is https://janecarr.shop/en-us/pages/janecarr-newsletter. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
56 of 68 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 290 words of copy
The homepage carries about 290 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP >”.
21 calls to action
The homepage has 21 calls to action, for example “SHOP ALL BAGS”, “SHOP ALL ACCESSORIES” and “SHOP ALL WOMEN'S SCARVES”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jane-carr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Klaviyo Email Marketing Sms · Smart Filter Search · Gdpr Backpack · Smart Product Filters · Product Colors · getsitecontrol.com · nfcube.com · personalizer.io · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 7 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on jane-carr.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.