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jardan.us website review

Visit site (opens in a new tab)Reviewed 9 November 202644 issues · 90 checks

This review found 44 issues worth fixing on jardan.us, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sMay 23Sep 51.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Aug 15, 20262.5 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20261.9 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jardan.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jardan.us at 1.1 s1.1 s
  2. jardan.us at 2.2 s2.2 s
  3. jardan.us at 3.3 s3.3 s
  4. jardan.us at 4.4 s4.4 s
  5. jardan.us at 5.5 s5.5 s
  6. jardan.us at 6.6 s6.6 s
  7. jardan.us at 7.7 s7.7 s
  8. jardan.us at 8.8 s8.8 s

Speed

15 to fix43
  • Render-blocking requests

    2.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Font display

    1.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    650 ms · 1.5 MB

    24 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and POWr and others), adding 2.6 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    428 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).

  • Google Tag Manager adds 349 ms

    349 ms

    Google Tag Manager costs a phone 349 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

  • powrcdn.com adds 221 ms

    221 ms

    powrcdn.com costs a phone 221 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 286 ms

    286 ms

    Hotjar costs a phone 286 ms of main-thread work and 67 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,911 HTML elements

    The page has 2,911 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 135 ms

    135 ms

    Shopify costs a phone 135 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 73 ms

    73 ms

    tidio.co costs a phone 73 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    170 ms · 189 KiB

    About 189 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • Legacy JavaScript

    91 KiB

    Polyfills for old browsers add 91 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix42
  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SummerDining HPBanner Desktop 7f75b4b7 d66c 4e18 99ee e0471…”.

  • Time to Interactive: 40.6 s

    40.6 s

    The page becomes fully interactive after 40.6 s. Good is under 3.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 994 ms

    994 ms

    Scripts block taps and scrolling for 994 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.7 MB in 285 requests

    10.7 MB

    Your homepage downloads 10.7 MB in 285 requests on a phone: images 6.5 MB (81), scripts 2.8 MB (89) and other files 833 KiB (91). Under 2 MB keeps phones on slow connections fast.

  • 12 images below the first screen load straight away

    12 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images in older formats

    5 images (494 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    3.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.03 g of CO₂e: 363.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8591
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 105 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (FAQPage, LocalBusiness and Organization) but with 1 problem, for example “Organization: url points at a different host (https://www.jardan.com.au/)”.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 516 internal links, 29 external

    The homepage links to 516 pages on jardan.us and 29 external pages.

5 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Jardan offers a range of Australian-made inspiring furniture and lighting with a curated collection of homewares. Shop …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Australian Designer Furniture Store Online | Jardan US”.

  • Canonical URL set

    The canonical URL is https://www.jardan.us/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jardan.us/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,521 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.jardan.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.jardan.us/pages/shop-all-sofas and https://www.jardan.us/pages/sofas all use the title “Bespoke Luxury Sofas & Couches | Jardan US”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.jardan.us/collections/full-price-rugs, https://www.jardan.us/pages/shoreline and https://www.jardan.us/collections/lighting have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.jardan.us/pages/shop-all-sofas and https://www.jardan.us/pages/sofas use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.jardan.us/collections/lighting, whose canonical is https://www.jardan.us/pages/lighting. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.jardan.us/collections/full-price-rugs, https://www.jardan.us/pages/interior-design-consultations, https://www.jardan.us/pages/sydney-showroom, https://www.jardan.us/pages/furniture, https://www.jardan.us/pages/shoreline and https://www.jardan.us/collections/quick-ship and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5081
  • 10 small tap targets

    10 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'wishlistCount')”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 588 words of copy

    The homepage carries about 588 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Quick Ship Outdoor”.

  • 38 calls to action

    The homepage has 38 calls to action, for example “Book a Design Consultation”, “Shop All” and “MADE TO ORDER”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 12 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jardan.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Helium Customer Fields · Klaviyo Email Marketing Sms · Giftnote App · Back In Stock · Swym Wishlist Plus · Freegifts · tidio.co · powr.io · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on jardan.us, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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