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jawliner.com website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 85 checks
This review found 41 issues worth fixing on jawliner.com, 15 of them high impact, across 85 checks. The most urgent: page weight: 30.2 MB in 375 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #84,114 of 97,614 reviewed websitesbeats 12%
- #48,812 of 53,160 online storesbeats 7%
- #44,914 of 48,200 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 551 ms |
| May 30, 2026 | 536 ms |
| Jun 6, 2026 | 549 ms |
| Jun 13, 2026 | 559 ms |
| Jun 20, 2026 | 573 ms |
| Jun 27, 2026 | 562 ms |
| Jul 4, 2026 | 499 ms |
| Jul 11, 2026 | 438 ms |
| Jul 18, 2026 | 335 ms |
| Jul 25, 2026 | 281 ms |
| Aug 1, 2026 | 247 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 218 ms |
| Aug 29, 2026 | 216 ms |
| Sep 5, 2026 | 214 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 211 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 214 ms |
| Oct 17, 2026 | 219 ms |
| Oct 24, 2026 | 222 ms |
| Oct 31, 2026 | 226 ms |
| Nov 7, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,406 HTML elements
The page has 4,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Shopify and Facebook and others), adding 26.0 MB and 1.4 s of main-thread time.
Shopify adds 223 ms
223 msShopify costs a phone 223 ms of main-thread work and 25.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
975 KiB16 images could be 975 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
500 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
loox.io adds 358 ms
358 msloox.io costs a phone 358 ms of main-thread work and 241 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
281 KiB21 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).
Klaviyo adds 172 ms
172 msKlaviyo costs a phone 172 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 123 KiBAbout 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.
Minify JavaScript
64 KiB64 KiB could be saved by minifying JavaScript.
Legacy JavaScript
52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.0 s
26.0 sThe page becomes fully interactive after 26.0 s. Good is under 3.8 s.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 617 ms
617 msScripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 222 ms
222 msReal visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 689 ms
689 msReal visitors wait 689 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 58% faster for real visitors
-58%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 551 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.041
0.041The layout barely moves while loading (CLS 0.041, good is under 0.1).
Images and page weight
Page weight: 30.2 MB in 375 requests
30.2 MBYour homepage downloads 30.2 MB in 375 requests on a phone: media 24.2 MB (4), images 2.4 MB (100) and scripts 2.2 MB (118). Under 2 MB keeps phones on slow connections fast.
About 8.6 g of CO₂ per visit
8.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.57 g of CO₂e: 1028.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
41 images without alt text
41 images have no alt text, which hurts accessibility and image search.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
23 links crawlers can't follow
23 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
187 internal links, 8 external
The homepage links to 187 pages on jawliner.com and 8 external pages.
8 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Boost your jawline with JAWLINER® - the best jawline trainer, jaw exerciser, and hard gum for facial fitness. Achieve a…”.
One H1 headline
Your main headline reads: “JAWLINER”.
Title: 62 characters
Your title is a healthy 62 characters: “JAWLINER® 2026 | #1 Jawline Trainer & Hard Jawline Chewing Gum”.
Canonical URL set
The canonical URL is https://jawliner.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jawliner.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://jawliner.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://jawliner.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://jawliner.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://jawliner.com/customer_authentication/redirect and https://jawliner.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://jawliner.com/customer_authentication/redirect, https://jawliner.com/collections/jawline-chewing-gum, https://jawliner.com/collections/jawliner-3-0, https://jawliner.com/collections/jawliner-tapes, https://jawliner.com/collections/mewing-ring and https://jawliner.com/collections/energy and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
24 distorted images
24 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
5 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Start shopping”, “GET STARTED” and “Start Today”.
22 short forms
22 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 510 testimonial or review blocks, 40 customer or partner logos, a star rating, 2 trust badges and “250.000+ Customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jawliner.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Multifeeds · Fly Bundles Upsells · Seowill Redirects · Triplewhale · Elevate Ab Testing · Klaviyo Email Marketing Sms · Candy Rack · Gdpr Cookie Consent · Echo All In One Fixed Bundles · Stape Remix · Forms · Bixgrow Affiliate · loox.io · hulkapps.com · snapchat.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on jawliner.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.