jcnewman.com website review

9 images could be 858 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 68 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

About 135 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 730 ms faster on a phone.

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 176 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, jQuery CDN and cdn-cookieyes.com and others), adding 543 KiB and 217 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 14.3 MB in 68 requests on a phone: media 12.3 MB (2), images 1.3 MB (14) and scripts 460 KiB (21). Under 2 MB keeps phones on slow connections fast.

8 images further down the page (787 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (147 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.05 g of CO₂e: 485.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Your title is 73 characters, so Google will cut it off around 60: “America’s Oldest Family-Owned Premium Cigar Maker | J.C. Newman Cigar Co.”.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 68 pages on jcnewman.com and 11 external pages.

https://www.jcnewman.com/store took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 281 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.