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jefferspet.com website review
Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 85 checks
This review found 40 issues worth fixing on jefferspet.com, 15 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #62,240 of 94,492 reviewed websitesbeats 30%
- #37,576 of 50,717 online storesbeats 22%
- #35,313 of 45,847 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.4 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 141 ms |
| May 2, 2026 | 143 ms |
| May 9, 2026 | 144 ms |
| May 16, 2026 | 145 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 158 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 157 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.2 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,484 HTML elements
The page has 6,484 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and buildwithtoki.com and others), adding 1.8 MB and 928 ms of main-thread time.
Reduce unused CSS
750 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
150 ms · 663 KiBAbout 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 811 ms. During a long task the page ignores taps.
Shopify adds 395 ms
395 msShopify costs a phone 395 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
79 KiB7 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Improve image delivery
11 KiB2 images could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.3 s
21.3 sThe page becomes fully interactive after 21.3 s. Good is under 3.8 s.
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Jeffers expression Pre-orders open - space background”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 141 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 640 ms
640 msReal visitors wait 640 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 255 requests
3.6 MBYour homepage downloads 3.6 MB in 255 requests on a phone: other files 1.6 MB (144), scripts 1.5 MB (88) and HTML 199 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
36 KiB1 image is downloaded at several times the size a phone draws it, for example JeffersLogo_Default_Red_512px_eb31eb30-7265-48ea-9e41-e01f32 at 502 px wide, shown at 140 px. Resized copies would save about 36 KiB.
3 images in older formats
3 images (249 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
34 text elements with low contrast
34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
2 checks passed
Every image has alt text
All 63 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (237 characters)
Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.
998 internal links, 0 external
The homepage links to 998 pages on jefferspet.com and 0 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Jeffers Pet, Equine & Livestock Supplies Store”.
Title: 61 characters
Your title is a healthy 61 characters: “Jeffers Pet, Equine & Livestock | Animal & Pet Supplies Store”.
Canonical URL set
The canonical URL is https://jefferspet.com/.
Structured data in place
Structured data found: BreadcrumbList, PetStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jefferspet.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,363 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://jefferspet.com/llms.txt (45 KiB, 222 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://jefferspet.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://jefferspet.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://jefferspet.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://jefferspet.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://jefferspet.com/.
31 small tap targets
31 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,878 words of copy
The homepage carries about 1,878 words of visible text.
6 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Call to order”, “Where Else to Buy” and “Shop All Jeffers Brand Products”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jefferspet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
Company
- Founded
- 1975
- Headquarters
- Dothan
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on jefferspet.com, including 18 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.