jelenew.com website review

About 234 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

6 images could be 196 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

A phone's processor spends 2.2 s on main-thread work while loading, 808 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,014 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 19 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (506.io, Klaviyo and Yotpo and others), adding 689 KiB and 208 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

21 KiB could be saved by minifying JavaScript.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

4 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Real visitors wait 913 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 118 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 158 requests on a phone: scripts 1.0 MB (62), images 682 KiB (16) and other files 614 KiB (65). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements hidden from screen readers can still receive keyboard focus.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

12 visible links have no text or label, so screen readers cannot say where they go.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

Your title is 76 characters, so Google will cut it off around 60: “JELENEW | Women’s High- Performance Cycling & Sports Apparel Brand – Jelenew”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.

7 links have no real href, so search engines can't follow them.

The homepage links to 117 pages on jelenew.com and 28 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.jelenew.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.jelenew.com/collections/racing-new-arrival, https://www.jelenew.com/collections/jerseys-for-cycling-pro, https://www.jelenew.com/collections/bib-shorts-bestsellers-page and https://www.jelenew.com/collections/all-base-layers have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.jelenew.com/collections/bib-shorts-bestsellers-page, https://www.jelenew.com/collections/sports-bras and https://www.jelenew.com/collections/all-base-layers took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.jelenew.com/.

30 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 107 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.