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jkadams.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 83 checks
This review found 31 issues worth fixing on jkadams.com, 16 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,047 of 96,049 reviewed websitesbeats 55%
- #24,220 of 51,943 online storesbeats 47%
- #23,232 of 47,040 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 996 ms |
| Oct 31, 2026 | 975 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 101 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 98 ms |
| Jul 25, 2026 | 99 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.1 s
4.9 s
5.7 s
6.5 s
Speed
Reduce unused JavaScript
3.8 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 297 KiB14 files are served with short cache lifetimes, so returning visitors download them again (297 KiB).
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and cloudlift.app and others), adding 2.4 MB and 1.7 s of main-thread time.
Improve image delivery
450 ms · 635 KiB12 images could be 635 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 526 ms
526 msYouTube costs a phone 526 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 396 ms
396 msGoogle Tag Manager costs a phone 396 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.
cloudlift.app adds 271 ms
271 mscloudlift.app costs a phone 271 ms of main-thread work and 220 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 209 ms
209 msGoogle CDN costs a phone 209 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
280 ms · 126 KiBAbout 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.
Render-blocking requests
150 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 761 ms
761 msReal visitors wait 761 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 241 requests
5.2 MBYour homepage downloads 5.2 MB in 241 requests on a phone: scripts 2.5 MB (89), images 1.7 MB (25) and other files 617 KiB (75). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
JK-ADAMS-PRP-2.jpg weighs 489 KiB. On a phone connection a single image that size takes seconds.
3 images below the first screen load straight away
3 images further down the page (262 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 178.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Headings skip levels
Headings skip levels (h1 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (9 elements).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Free Personalization”). One clear main headline is easier for people and search engines.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
170 internal links, 9 external
The homepage links to 170 pages on jkadams.com and 9 external pages.
7 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “High-quality, wooden cutting boards, entertaining and kitchen storage products. Made By Hand. 100% Guaranteed. Since 19…”.
Title: 63 characters
Your title is a healthy 63 characters: “Wood Cutting Boards, Carving Boards, Wood Wine Racks - JK Adams”.
Canonical URL set
The canonical URL is https://www.jkadams.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jkadams.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.jkadams.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,029 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://www.jkadams.com/collections/all, https://www.jkadams.com/pages/free-personalization-promotion and https://www.jkadams.com/collections/coasters have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.jkadams.com/pages/free-personalization-promotion has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
5 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5820368&tm=shpfy_ui&Ver=2&mid=e6da86d7-be79-4d02-8a02-580928abeaa3&bo=1&sid=b05d92b0da3e11f18e60c122a30453be&vid=b05db330da3e11f1bc2a7dfed3349f09&vids=0&msclkid=N&pi=9.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 594 words of copy
The homepage carries about 594 words of visible text.
5 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Shop All Carving + Cutting Boards”, “Learn more” and “Contact”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks and “Trusted by 24,300+ happy customers”.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jkadams.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Company
- Headquarters
- Dorset
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on jkadams.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.