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joeflyco.com website review

Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 80 checks

This review found 34 issues worth fixing on joeflyco.com, 11 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of joeflyco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joeflyco.com at 0.6 s0.6 s
  2. joeflyco.com at 1.2 s1.2 s
  3. joeflyco.com at 1.9 s1.9 s
  4. joeflyco.com at 2.5 s2.5 s
  5. joeflyco.com at 3.1 s3.1 s
  6. joeflyco.com at 3.7 s3.7 s
  7. joeflyco.com at 4.3 s4.3 s
  8. joeflyco.com at 5.0 s5.0 s

Speed

13 to fix49
  • Reduce unused JavaScript

    6.5 s · 1,002 KiB

    About 1,002 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Improve image delivery

    1.4 s · 2.2 MB

    7 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.8 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google CDN and Google Tag Manager and others), adding 2.6 MB and 1.4 s of main-thread time.

  • Squarespace adds 696 ms

    696 ms

    Squarespace costs a phone 696 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 159 KiB

    About 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    600 ms · 140 KiB

    Polyfills for old browsers add 140 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 353 ms

    353 ms

    Google CDN costs a phone 353 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 14 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

  • Google Tag Manager adds 263 ms

    263 ms

    Google Tag Manager costs a phone 263 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,502 HTML elements

    The page has 2,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 107 ms

    107 ms

    Your server sent the HTML in 107 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • First Contentful Paint: 13.8 s

    13.8 s

    The first text or image appears after 13.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.9 s

    22.9 s

    Your largest element takes 22.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.4 s

    24.4 s

    The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 275 ms

    275 ms

    Scripts block taps and scrolling for 275 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 8.4 MB in 146 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 146 requests on a phone: images 5.2 MB (19), scripts 2.2 MB (84) and other files 469 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 12 images below the first screen load straight away

    12 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.37 g of CO₂e: 284.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (12 characters)

    Your title is only 12 characters: “joeflyco.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 15 H1 headlines

    There are 15 <h1> headlines (“Providing Clean Air Since 1967”, “Texas” and “•”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/657b7d3a069e7b58ae3…”.

  • 264 internal links, 8 external

    The homepage links to 264 pages on joeflyco.com and 8 external pages.

5 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Since 1967, Joe W. Fly Co., Inc. has provided air filtration products, surface disinfection services, and environmental…”.

  • Canonical URL set

    The canonical URL is https://www.joeflyco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.joeflyco.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.joeflyco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,696 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.joeflyco.com/lexington and https://www.joeflyco.com/lubbock all use the title “Lubbock | Enhance Air Quality Today — Get Started — joeflyco.com”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.joeflyco.com/lexington and https://www.joeflyco.com/lubbock use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    https://www.joeflyco.com/athens, https://www.joeflyco.com/dallas-fortworth, https://www.joeflyco.com/houston, https://www.joeflyco.com/lexington, https://www.joeflyco.com/lubbock and https://www.joeflyco.com/sanantonio and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.joeflyco.com/athens has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/657b7d3a069e7b58ae371094/115/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,451 words of copy

    The homepage carries about 1,451 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request For Quote”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Request For Quote” and “Need A Quote?”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joeflyco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Squarespace
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on joeflyco.com, including 19 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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