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joelsunnystore.com website review

Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 72 checks

This review found 32 issues worth fixing on joelsunnystore.com, 7 of them high impact, across 72 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of joelsunnystore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joelsunnystore.com at 0.4 s0.4 s
  2. joelsunnystore.com at 0.8 s0.8 s
  3. joelsunnystore.com at 1.1 s1.1 s
  4. joelsunnystore.com at 1.5 s1.5 s
  5. joelsunnystore.com at 1.9 s1.9 s
  6. joelsunnystore.com at 2.3 s2.3 s
  7. joelsunnystore.com at 2.6 s2.6 s
  8. joelsunnystore.com at 3.0 s3.0 s

Speed

10 to fix71
  • Use efficient cache lifetimes

    450 ms · 892 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (892 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Privy and sdiapi.com and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 627 KiB

    About 627 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    550 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Improve image delivery

    300 ms · 95 KiB

    5 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 349 ms

    349 ms

    Google Tag Manager costs a phone 349 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 304 ms

    304 ms

    Privy costs a phone 304 ms of main-thread work and 595 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Reduce unused CSS

    150 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix72
  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 559 ms

    559 ms

    Scripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “VOLUME 3 GLOBAL TOUR T-SHIRT”.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 220 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 220 requests on a phone: scripts 1.5 MB (70), other files 859 KiB (118) and images 423 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BG-M.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 109.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9393
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Positive tabindex

    9 elements have a tabindex above 0, which scrambles the keyboard order.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 249 links crawlers can't follow

    249 links have no real href, so search engines can't follow them.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“The Joel Sunny Official Store” and “The Joel Sunny Official Store”). One clear main headline is easier for people and search engines.

  • 20 internal links, 8 external

    The homepage links to 20 pages on joelsunnystore.com and 8 external pages.

6 checks passed
  • Meta description: 70 characters

    Your meta description is 70 characters: “Shop music from the Joel Sunny Official Store. Explore vinyl and more!”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Joel Sunny Official Store - The Joel Sunny Official Store”.

  • Canonical URL set

    The canonical URL is https://joelsunnystore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joelsunnystore.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://joelsunnystore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 8 pages share a meta description

    https://joelsunnystore.com/products/star-bound-lovers-ruby-red-vinyl-signed and https://joelsunnystore.com/products/star-bound-lovers-ruby-red-vinyl use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    https://joelsunnystore.com/products/volume-3-global-tour-t-shirt has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 9 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 75 words

    The homepage has only about 75 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joelsunnystore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

privy.com · trackedlink.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 32 issues on joelsunnystore.com, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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