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johnnyslicks.com website review
Visit site (opens in a new tab)Reviewed 10 November 202649 issues · 94 checks
This review found 49 issues worth fixing on johnnyslicks.com, 16 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,217 of 95,144 reviewed websitesbeats 34%
- #35,587 of 51,233 online storesbeats 26%
- #33,585 of 46,348 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 2.9 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 204 ms |
| May 30, 2026 | 201 ms |
| Jun 6, 2026 | 207 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 207 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 204 ms |
| Jul 11, 2026 | 204 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 203 ms |
| Aug 1, 2026 | 198 ms |
| Aug 8, 2026 | 199 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 197 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 179 ms |
| Nov 7, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
Speed
Reduce unused JavaScript
2.4 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Klaviyo and others), adding 3.3 MB and 1.7 s of main-thread time.
Use efficient cache lifetimes
500 ms · 1.1 MB22 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Reduce unused CSS
750 ms · 132 KiBAbout 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 548 ms
548 msGoogle Tag Manager costs a phone 548 ms of main-thread work and 702 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
531 KiB10 images could be 531 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
400 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Legacy JavaScript
300 ms · 68 KiBPolyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.
cloudfront.net adds 291 ms
291 mscloudfront.net costs a phone 291 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 229 ms
229 msKlaviyo costs a phone 229 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 204 ms
204 msrebuyengine.com costs a phone 204 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,893 HTML elements
The page has 1,893 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
LoyaltyLion adds 79 ms
79 msLoyaltyLion costs a phone 79 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 29.6 s
29.6 sYour largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 44.4 s
44.4 sThe page becomes fully interactive after 44.4 s. Good is under 3.8 s.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 200 ms
200 msReal visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user TTFB: 552 ms
552 msReal visitors wait 552 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 204 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
reviews.svg weighs 13.4 MB. On a phone connection a single image that size takes seconds.
Page weight: 8.4 MB in 420 requests
8.4 MBYour homepage downloads 8.4 MB in 420 requests on a phone: scripts 3.8 MB (195), images 2.6 MB (79) and fonts 997 KiB (12). Under 2 MB keeps phones on slow connections fast.
15 images below the first screen load straight away
15 images further down the page (14.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
25 images in older formats
25 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Merry_Slickmas_Holiday_Product_Display.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
56 KiB1 image is downloaded at several times the size a phone draws it, for example johnny-slicks-white-logo.svg at 400 px wide, shown at 69 px. Resized copies would save about 56 KiB.
About 2.4 g of CO₂ per visit
2.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must be contained by particular parents (6 elements)
Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 137 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
123 internal links, 7 external
The homepage links to 123 pages on johnnyslicks.com and 7 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Johnny Slicks proudly produces American-made, all-natural grooming products for men. As a Marine Corps veteran-owned bu…”.
Title: 61 characters
Your title is a healthy 61 characters: “Johnny Slicks® | Organic Beard, Hair, & Skin Products For Men”.
Canonical URL set
The canonical URL is https://johnnyslicks.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://johnnyslicks.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://johnnyslicks.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,853 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://johnnyslicks.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “twq is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
23 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 978 words of copy
The homepage carries about 978 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SPEND $70 GET FREE SHIPPING SHOP NOW!”.
42 calls to action
The homepage has 42 calls to action, for example “SPEND $70 GET FREE SHIPPING SHOP NOW!”, “SHOP ALL” and “Buy Now”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 55 testimonial or review blocks, a star rating, 2 trust badges and “1421+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at johnnyslicks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tapcart Mobile App · Yotpo Product Reviews · Rebuy Personalization Engine · Loyalty Rewards And Referrals · Yotpo Loyalty Rewards · Gorgias Live Chat Helpdesk · Hulk Form Builder · Gemx Cro A B Testing · Orderprotect · Klaviyo Email Marketing Sms · Triplewhale · Gempages Builder · Gempages Cro · verifypass.com · snapchat.com · amazonaws.com · rechargecdn.com · googleapis.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Holly Ridge
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on johnnyslicks.com, including 26 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.