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jomashop.com website review
Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 74 checks
This review found 39 issues worth fixing on jomashop.com, 14 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.7 s |
| Apr 25, 2026 | 1.7 s |
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 153 ms |
| Apr 25, 2026 | 154 ms |
| May 2, 2026 | 155 ms |
| May 9, 2026 | 155 ms |
| May 16, 2026 | 158 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 166 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 172 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 176 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 176 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 202 ms |
| Sep 26, 2026 | 206 ms |
| Oct 3, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.9 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Reduce unused JavaScript
1.1 s · 661 KiBAbout 661 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
500 ms · 969 KiB79 files are served with short cache lifetimes, so returning visitors download them again (969 KiB).
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 69). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 1.5 MB and 773 ms of main-thread time.
Improve image delivery
915 KiB33 images could be 915 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Google Tag Manager adds 278 ms
278 msGoogle Tag Manager costs a phone 278 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 113 ms
113 msKlaviyo costs a phone 113 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 15 KiB15 KiB could be saved by minifying JavaScript.
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.8 s
25.8 sThe page becomes fully interactive after 25.8 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 722 ms
722 msScripts block taps and scrolling for 722 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 260 ms
260 msReal visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 153 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 564 ms
564 msReal visitors wait 564 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 244 requests
4.9 MBYour homepage downloads 4.9 MB in 244 requests on a phone: scripts 2.3 MB (93), images 2.1 MB (56) and other files 252 KiB (77). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (227 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (100 characters)
Your title is 100 characters, so Google will cut it off around 60: “Jomashop.com: Online Shopping for Watches, Handbags, Sunglasses, Apparel, Beauty, Shoes, …”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (286 characters)
Your meta description is 286 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jomashop.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 611 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.jomashop.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
20 small tap targets
20 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 493 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 611 words of copy
The homepage carries about 611 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP NOW”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jomashop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Ghost
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on jomashop.com, including 17 speed issues, 8 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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